Get a starting point with the AJAX optimized presale page template

Supercharge your presale page with AJAX for outstanding performance! Learn more today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your marketing success with Instapage's powerful landing page and CRO platform

Instapage is designed specifically to accelerate, optimize, and scale your digital marketing efforts. With the right landing page templates, your campaigns can generate unbeatable ROI. This guide will walk you through leveraging Instapage effectively, emphasizing its extensive templates and lead generation elements.

Understanding landing page creation

Creating landing pages that convert begins with selecting the right template. Instapage offers a diverse library of over 100 high-converting templates that are customizable and user-friendly, allowing marketers to launch their campaigns without needing coding skills. Utilizing these templates can significantly cut down on production time and enhance the quality of your campaigns.

  1. Templates save time: You can use ready-to-go designs to immediately engage your target audience.
  2. Customization options: Tailor templates to fit your specific branding or promotional needs, ensuring cohesive marketing.
  3. Lead generation: Integrated forms within templates allow for immediate data capture from potential customers.

Steps to optimize your landing pages

The optimization process is crucial for maximizing conversions. Instapage provides built-in experimentation tools that allow for efficient A/B testing. This means you can easily tweak designs and track performance to determine what resonates best with your audience.

  1. Heatmaps: Utilize heatmaps to visualize user interaction on your pages, identifying what draws attention.
  2. A/B testing: Experiment with various layouts and content to find the highest converting version of your page.
  3. Analytics dashboard: Monitor performance metrics, giving you actionable insights to refine your approach.

Creating personalized user experiences

High-performing marketing campaigns are often personalized. Instapage’s dynamic text replacement feature allows you to customize the content based on user input. Implementing personalization increases relevance and helps drive conversion rates.

  1. Audience segmentation: Use audience-specific metrics to tailor content that aligns with their interests.
  2. AdMaps: Connect individual ads to unique landing pages for a streamlined experience based on the user’s journey.
  3. Performance tracking: Measure the effectiveness of personalized experiences to optimize future campaigns.

By following a systematic approach to crafting and optimizing landing pages with Instapage, marketers can significantly enhance their campaign performance and ROI.

Ready to boost your marketing strategies with Instapage? Start designing high-converting landing pages today and watch your ROI soar!

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