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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An all-in-one landing page and CRO platform for marketers

Instapage offers unparalleled tools for marketers in the USA, facilitating the creation of high-quality landing pages and optimizing conversion rates. With a robust set of features tailored for various sectors, including business services and tech companies, Instapage is designed to maximize your digital marketing effectiveness.

Understanding the value of landing pages

Landing pages are crucial for guiding visitors towards specific actions. Instapage equips you with over 100 conversion-focused templates, allowing even non-technical users to create pages that resonate with their target audience. This streamlined accessibility ensures that anyone on your team can contribute to campaign success.

  1. Enhanced lead generation: Utilize high-converting templates that are ready for immediate use.
  2. Fast page creation: Leverage intuitive builders to launch campaigns without delay.
  3. CRO optimization: Implement built-in experimentation features for improved page performance.

Step 1: Choose the right template

Select a template that aligns with your marketing goals. Instapage's library offers numerous options tailored for different industries. Once a template is chosen, customization remains straightforward, enabling marketers to align their vision with the final output.

Step 2: Personalize your content

Crafting personalized messages ensures that your content speaks directly to your audience. Utilize options like dynamic text replacement to enhance engagement, and make use of Instablocks to maintain consistent branding across pages.

  1. Use dynamic text to match ad campaigns with landing pages, improving relevance.
  2. Integrate specific audience metrics to track engagement effectiveness.
  3. Align your content strategy with your audience's preferences for better response rates.

Step 3: Optimize for conversions

Implement A/B tests to identify which layout and content approaches yield the best results. Detailed heatmaps allow for a deeper understanding of user behavior on your pages, informing future adjustments and maximizing conversion rates.

  1. Conduct A/B testing to measure the success of various layouts and content.
  2. Analyze heatmap data to understand user navigation paths.
  3. Refine your strategies based on performance metrics available in the analytics dashboard.

With these steps, Instapage empowers your marketing campaigns, ensuring they are effective and tailored to your audience's needs.

Ready to take your digital marketing campaigns to the next level? Start using Instapage today for an optimized experience designed to boost your ROI.

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