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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your marketing ROI with Instapage's landing page and CRO platform

To drive successful digital marketing campaigns, leveraging an all-in-one landing page and conversion rate optimization (CRO) platform like Instapage can significantly enhance your results. Instapage's unique features allow marketers to accelerate their campaigns while maximizing return on investment (ROI), thanks to its array of customizable templates and advanced optimization tools.

Why choose Instapage for landing pages?

Instapage provides marketers with access to over 100 high-converting templates tailored for various industries. These templates are designed to facilitate quick page launches while capturing leads effectively without the need for coding expertise. Its user-friendly design makes it ideal for teams of all sizes to innovate and execute marketing strategies efficiently.

  1. Pre-built templates: Choose from more than 100 landing page designs optimized for conversion.
  2. Intuitive page builder: Drag-and-drop functionality allows for customizability without coding.
  3. Lead generation elements: Integrate forms and other tools seamlessly to convert visitors.

Step 1: Create a compelling landing page

Begin by selecting a template that aligns with your campaign's objectives. Instapage's conversion-focused layouts come with built-in lead generation elements to expedite your process.

  1. Pick the right template: Ensure it fits your brand and goal for an authentic presentation.
  2. Add media elements: Utilize images and videos to create engaging content that attracts attention.
  3. Customize call-to-action buttons: Make them visible and compelling to guide visitors toward conversion.

Step 2: Optimize for performance

Once the landing page is created, it's crucial to utilize optimization features available on Instapage to analyze and iterate on your design.

  1. Conduct A/B tests: Experiment with different headlines and layouts to find the most effective version.
  2. Use heatmaps: Monitor where users click the most to identify areas of improvement.
  3. Analytics dashboard: Track conversions and traffic sources to ensure efficient marketing spend.

Step 3: Personalize for your target audience

Personalization is key to enhancing user experience and increasing conversions. Using Instapage's dynamic text replacement and audience-level tracking, tailor content to meet the specific needs of your target segments.

  1. Dynamic text replacement: Easily customize messages based on visitor data.
  2. AdMaps integration: Align specific marketing campaigns to distinct landing pages for better targeting.
  3. Audience analytics: Dive deeper into metrics to understand what resonates with different demographics.

Combining these elements establishes a consistent approach to maximized ROI, ultimately aligning marketing strategies with visitor expectations.

Ready to transform your digital campaigns? Start your free trial with Instapage today and unlock the potential of effective landing pages designed to convert!

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