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Supercharge your cart page with AJAX for outstanding performance! Learn more today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An all-in-one landing page and CRO platform for optimizing your marketing campaigns

To effectively ramp up your digital marketing initiatives, the Instapage platform offers an unparalleled suite of tools designed specifically for marketers. This step-by-step guide will delve into how you can capitalize on Instapage to create powerful landing pages, optimize conversion rates, and ultimately maximize your ROI.

Understanding the importance of landing pages

Landing pages serve as the cornerstone of your online marketing strategy. By leveraging high-converting templates and powerful lead generation elements, you can ensure that every visitor is met with targeted content that boosts engagement. To enhance this experience, utilizing personalized landing pages tailored to your audience can significantly improve conversion rates.

  1. Utilizing over 100 unique templates that can be customized and tested according to your audience's preferences.
  2. Integrating lead generation forms directly into your landing pages can help capture those crucial leads seamlessly.
  3. Dynamically adapting content based on user behaviors ensures a personalized experience, significantly uplifting engagement.

Creating high-converting landing pages

With a user-friendly interface, creating landing pages on Instapage is both intuitive and efficient. Follow these steps to set your campaign on the path to success:

  1. Choose an appropriate template that aligns with your campaign goal. For example, a template designed for a webinar will differ from one aimed at e-commerce.
  2. Customize the elements by adding your branding, images, and copy that resonates with your target audience. This increases familiarity and trust.
  3. Test your landing pages through A/B testing to find the most effective combination of design and messaging.

Optimizing landing pages for conversion

To further bolster your campaign's effectiveness, prioritize optimization by employing the following strategies:

  1. Utilize heatmaps to understand user interactions on your landing page, allowing strategic adjustments.
  2. Conduct A/B testing for headlines, CTAs, and images to determine what drives the highest engagement.
  3. Regularly analyze your performance metrics using Instapage's built-in analytics dashboard to refine your strategies continuously.

In conclusion, Instapage stands as a comprehensive solution, equipping you with every tool needed to optimize your landing pages and effortlessly enhance your CRO efforts.

Discover the power of Instapage today and transform your marketing campaigns with cutting-edge tools at your fingertips.

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