Utilize our AJAX-optimized templates to deliver a consistent and engaging user experience every time

Leverage our intuitive page builder and high-converting AJAX optimized blog website template.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Mastering landing page optimization with Instapage

In today's competitive digital landscape, a well-optimized landing page is essential for maximizing your marketing ROI. Instapage stands out as the premier platform for marketers looking to accelerate their campaigns with high-converting landing pages. This step-by-step guide will take you through the essential processes and features offered by Instapage to ensure your landing pages perform at their best.

Getting started with Instapage

Instapage provides a user-friendly interface that makes it easy for marketers of all skill levels to create effective landing pages. Here are some key features that make this platform unique:

  1. Scalable customizable templates: Choose from over 100 high-converting templates tailored for various industries, allowing you to launch campaigns quickly and effectively.
  2. Built-in conversion optimization tools: Utilize A/B testing and detailed heatmaps to identify which elements of your pages drive conversions.
  3. Real-time collaboration: Work seamlessly with your team to produce and review landing pages without the hassle of lengthy email threads.

Sharing and collaborating on landing pages

Once you've created your landing pages, collaboration is key to ensuring their effectiveness. Instapage enables real-time feedback and secure sharing with stakeholders, facilitating a smoother review process that can significantly enhance the quality and performance of your pages.

Personalization for improved engagement

Personalization is crucial in today's digital marketing arena. Instapage allows you to deliver tailored experiences for different audience segments. Here’s how to make the most of personalization:

  1. Dynamic text replacement: Automatically adjust page content to match the keywords in the link that brought visitors to your page.
  2. AdMaps integration: Align your ads with matching landing pages to provide a seamless user experience.
  3. Analytics tracking: Use audience-level metrics to better understand user behavior and refine your content accordingly.

Optimizing landing pages for conversions

To maximize the performance of your landing pages, consistent optimization is essential. Implementing built-in experimentation features can help you enhance conversion rates. Focus on these steps:

  1. Conduct A/B testing: Test different headlines, images, and calls-to-action to see which combinations yield the best results.
  2. Analyze heatmaps: Utilize detailed heatmaps to observe how users navigate your pages and pinpoint areas for improvement.
  3. Leverage the analytics dashboard: Regularly review your landing page performance data to identify trends and make data-driven decisions.

By following these steps, you can dramatically improve your landing page effectiveness through Instapage's powerful tools.

Take the next step in boosting your marketing campaigns! Sign up for Instapage today and start transforming your landing pages into conversion powerhouses.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results