Create Stunning Aesthetic Website Templates

Easily build beautiful landing pages with our Aesthetic Website Template. Choose from 500+ conversion-focused layouts, conduct A/B tests, and personalize content for your target audience.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your marketing campaigns with Instapage

Instapage is the ultimate landing page and conversion rate optimization (CRO) platform that enables marketers to supercharge their digital campaigns. With easy-to-use features tailored for any budget or team size, Instapage empowers you to create high-converting pages that capture leads effectively.

Understanding the power of landing page optimization

Landing pages are the backbone of your digital marketing strategy, designed to capture visitor information. Instapage offers everything from customizable templates to lead generation elements that not only enhance user experience but also optimize conversion rates. A well-optimized landing page can dramatically increase ROI by focusing on targeted messages that resonate with your audience.

  1. Tailored Templates: Choose from over 100 high-converting templates designed for various industries which can be easily customized to fit your brand.
  2. Dynamic Text Replacement: This feature allows you to modify content on your landing page to match the keywords used in ads, making it more relevant and engaging for visitors.
  3. A/B Testing Capabilities: Use built-in tools to test different variations of your landing pages, maximizing their effectiveness through informed decisions based on actual data.

Step 1: Create your landing page

The first step in your journey with Instapage is crafting your landing page. Fortunately, the platform provides you with a library of ready-to-use templates that streamline this process.

  1. Select a template that aligns with your campaign goals. Each template is conversion-focused and tailored for specific purposes.
  2. Use the drag-and-drop builder to customize your page elements according to your brand’s needs.
  3. Incorporate lead generation forms to capture essential visitor information directly on your landing page.

Step 2: Optimize for conversions

Once your landing page is built, the next step is optimization. Instapage offers advanced features that help track audience behavior and performance.

  1. Analyze heatmaps to comprehend visitor interactions, allowing for informed tweaks to improve user experience.
  2. Implement A/B tests to systematically compare different designs or content and determine which performs better.
  3. Utilize the analytics dashboard to monitor key performance indicators (KPIs) and adapt your strategy based on real-time insights.

Step 3: Personalization and collaboration

The final step in leveraging Instapage’s full capabilities is enhancing personalization and enabling team collaboration.

  1. Leverage dynamic content features to tailor messages to specific audience segments, increasing relevance.
  2. Harness collaboration tools for team feedback and streamline revisions to your landing pages.
  3. Share pages securely with stakeholders for review, making the process efficient and transparent.

By following these steps, you can transform your digital marketing campaigns significantly, driving higher conversions and maximizing ROI.

Ready to take your marketing campaigns to the next level? Start using Instapage today and watch your conversion rates soar.

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