Create aesthetic experimental website from scratch using our lead-focused templates

Drive more leads with Instapage aesthetic experimental website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to mastering landing page creation with Instapage

Crafting effective landing pages is essential for marketers aiming to boost conversion rates and maximize ROI. Instapage provides a powerful platform that enables teams across various industries—including business services, education, and financial services—to create and optimize landing pages effortlessly.

Understanding the core features of Instapage

Instapage brings together an array of tools designed to facilitate easy landing page creation and optimization. The platform’s user-friendly interface allows you to access over 100 high-converting templates that suit your campaign needs, regardless of your budget or team size. By leveraging these templates, marketers can accelerate their campaigns effectively.

  1. User-friendly design: Instapage's drag-and-drop functionality means you can create stunning landing pages without any coding or design experience.
  2. A/B testing tools: Experiment with different page variations to identify which elements drive the best results.
  3. Detailed analytics: Get insights into page performance, user behavior, and conversion metrics to refine your strategies.

Creating your first landing page with Instapage

Getting started is simple. First, log in to your Instapage account and choose a template based on your campaign goal. If you prefer, you can build a page from scratch using Instablocks for even greater flexibility.

  1. Select a template: Browse through the library to find a template that aligns with your branding and messaging.
  2. Customize content: Use the intuitive editing tools to add your images, text, and call-to-action buttons.
  3. Preview before publishing: Make sure everything looks great on desktop and mobile before hitting the publish button.

Optimizing your landing page for conversions

Once your landing page is live, it's crucial to continually optimize for better performance. Leverage Instapage's built-in optimization tools to refine your content and layout based on visitor behavior.

  1. Utilize heatmaps: See where users are clicking or spending the most time to adjust the page layout accordingly.
  2. Conduct A/B tests: Create variants of your page to find the most effective headlines, layouts, and content.
  3. Monitor KPIs: Keep an eye on key performance indicators like conversion rates and bounce rates to gauge success.

By following these steps, you will quickly see how Instapage can transform your landing pages into powerful conversion tools.

Take advantage of Instapage's extensive resources and features, and watch your marketing campaigns soar.

Get started with Instapage today and elevate your digital marketing strategy with landing pages designed to convert.

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