Bring your ideas to life with Instapage's accessibility ready unauthorized page template

Unleash your creativity with the accessibility ready unauthorized page template. Try Instapage today.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Mastering Instapage for your landing page and CRO needs

In today's competitive digital marketing landscape, Instapage stands out as the leading choice for creating high-converting landing pages. With its intuitive design tools and robust features, it empowers marketers from various industries, including education, financial services, and tech/SaaS, to launch effective campaigns quickly and efficiently.

Understanding Instapage's unique offerings

Instapage is not just a landing page builder; it's a comprehensive conversion rate optimization (CRO) platform packed with functionalities that address specific marketer needs. From personalizing content to optimizing conversion rates, Instapage provides tools that maximize ROI. Marketers can access a treasure trove of over 100 pre-built templates designed for optimal performance, making it easier to capture leads and drive conversions.

  1. Diverse template library: Choose from more than 100 high-converting designs tailored to various industries and campaign purposes.
  2. Intuitive design experience: The drag-and-drop builder simplifies page creation, allowing anyone to create landing pages without coding.
  3. Advanced analytics: Gain insights through detailed performance metrics and heatmaps to understand user interactions and optimize accordingly.

Step 1: Choosing the right template

To kickstart your landing page creation, begin by selecting a template that aligns with your campaign objectives. Instapage offers numerous layouts that cater to various marketing strategies. Here’s how to choose effectively:

  1. Identify your goal: Whether it’s lead generation, product launch, or event registration, ensure the template matches your campaign's purpose.
  2. Consider audience targeting: Some templates are better suited for specific demographics or industries, so pick one that resonates with your target market.
  3. Check for flexibility: Opt for templates that you can easily modify to incorporate your branding and messaging.

Step 2: Customizing your landing page

With your template in place, the next step is customization. Leverage Instapage's powerful tools to tailor the page to your needs.

  1. Drag-and-drop features: Use the simple interface to rearrange elements, add images, or modify text, making sure it aligns with your brand voice.
  2. Dynamic content: Utilize personalization features like dynamic text replacement to deliver tailored messaging to specific audience segments.
  3. Integrate lead generation tools: Incorporate forms and call-to-action buttons strategically to maximize conversion potential.

Step 3: Optimize and A/B test your page

Once your page is designed and customized, the critical phase is optimization. To ensure that you drive the highest conversions possible, implement A/B testing and analytics.

  1. Heatmaps: Analyze how users interact with your page by examining heatmaps to identify areas for improvement.
  2. A/B testing: Test different versions of your landing page with varying headlines, images, or layouts to see which performs best.
  3. Performance analytics: Regularly check your analytics dashboard to assess metrics like bounce rates and conversion rates, making adjustments based on the data collected.

By following these steps, you will harness the full potential of Instapage to create and optimize your landing pages effectively.

Ready to elevate your digital marketing strategy with Instapage? Start today and experience the transformation in your campaigns!

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results