Create accessibility ready online store from scratch using our lead-focused templates
Drive more leads with Instapage accessibility ready online store template built to maximize conversions. Easy customization - no designer or coding skills needed.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
A step-by-step guide to leveraging Instapage for landing page optimization
Creating high-converting landing pages is essential for maximizing ROI in digital marketing. Instapage offers a robust platform that empowers marketers to accelerate campaign performance. This guide outlines the process of using Instapage's tools effectively, from template selection to optimization techniques, ensuring your marketing efforts yield tangible results.
Understanding Instapage's features
Instapage is an all-in-one landing page and conversion rate optimization (CRO) platform designed for marketers of all backgrounds. Whether you're a small business or part of a larger organization, the tools available can help streamline your campaign processes. Here are key features to consider:
- Templates & Lead Gen Elements: Instapage offers over 100 ready-made templates that are tailored for high conversion, allowing marketers to easily capture leads.
- Landing Pages: Build landing pages without coding proficiency using flexible layouts and Instablocks that enhance user experience.
- Optimization Tools: Leverage built-in experimentation and detailed analytics to identify user behavior and continuously improve page performance.
Step 1 - Select the right template
Begin by exploring Instapage's extensive library of templates. By selecting a template that aligns with your campaign goals, you can expedite the page creation process. Consider the following:
- Identify your goals: Choose templates that match your specific marketing objectives, such as lead generation or product promotion.
- Customize to your brand: Ensure the template reflects your brand identity through color schemes and typography.
- Optimize for mobile: Make use of responsive templates that will look good on any device.
Step 2 - Personalize content for your audience
Personalization is key to enhancing user engagement. To craft tailored experiences, utilize Instapage's personalized content features:
- Dynamic text replacement: Automatically alter key messaging based on the visitor's traffic source or location.
- AdMaps: Align specific ads with corresponding landing pages to ensure a cohesive user journey.
- Audience analytics: Use data tools to monitor and analyze audience behavior for continued optimization.
Step 3 - Optimize for conversions
Once your landing page is live, focus on ongoing optimization. Utilize Instapage's built-in tools to enhance performance:
- A/B Testing: Conduct tests on various elements (headlines, images, CTAs) to see what drives the most conversions.
- Heatmaps: Analyze user interactions on your page to identify areas needing improvement.
- Performance analytics: Continuously monitor metrics to make informed decisions on further enhancements.
By following these steps, you'll be well-equipped to create effective landing pages that generate leads and increase conversions.
Ready to enhance your marketing strategy? Start using Instapage today to maximize your landing page effectiveness and optimize your digital campaigns.
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages
Get started
