Bring your ideas to life with Instapage's abstract sitemap page template

Unleash your creativity with the abstract sitemap page template. Try Instapage today.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive step-by-step guide to mastering Instapage for landing page and CRO success

Designing high-converting landing pages is crucial in today's digital marketing landscape. With Instapage, marketers can easily create stunning, effective landing pages to drive leads and maximize ROI. This guide will walk you through the essential steps in utilizing Instapage's powerful features for optimum performance.

Understanding the advantages of using Instapage

Instapage offers marketers a unique opportunity to enhance their digital campaigns with its robust landing page and conversion rate optimization (CRO) tools. By leveraging over 100 pre-built templates and advanced analytic capabilities, users can create customized and high-performing pages that resonate with various audiences. The platform simplifies the process through features such as A/B testing, heatmaps, and personalized content delivery.

  1. Ease of use: Instapage's intuitive drag-and-drop builder allows users to quickly design beautiful landing pages.
  2. Comprehensive templates: With 100+ conversion-focused templates, marketers can save time and boost their campaign effectiveness.
  3. In-depth analytics: Conduct thorough analysis with built-in tools to understand user behavior and optimize for higher conversion rates.

Step 1: Create engaging landing pages

To begin with Instapage, log in to your account and navigate to the dashboard to access the page creation tool. Choose a template that aligns with your campaign goals. Once selected, customization becomes seamless. You can modify text, images, and elements to suit your brand.

Step 2: Optimize pages for performance

Optimization is critical to the success of your landing pages. After creating your initial layout, utilize Instapage's A/B testing feature to compare different versions of your page. This will help you understand what works best for your audience.

  1. Conduct A/B tests: Create different versions of your page to find the most effective combination of layout and content.
  2. Use heatmaps: Review user interactions to see how visitors navigate your page and identify areas for improvement.
  3. Analytics dashboard: Monitor metrics that matter, such as conversion rates and traffic sources, to refine your strategy.

Step 3: Personalize for your audience

Personalization is key when it comes to engaging visitors. Use Instapage's dynamic text replacement to tailor your landing page content based on different audience segments. This ensures that each visitor feels like the page is specifically designed for them.

  1. Dynamic content: Adjust messaging based on user data to create a more personal experience.
  2. AdMap integration: Link your ads directly to tailored landing pages that resonate with your ad's message.
  3. Audience metrics: Leverage collected data to refine your targeting and improve the relevance of your content.

In conclusion, mastering the use of Instapage can significantly improve the effectiveness of your marketing campaigns. By following these steps, you can not only create beautiful landing pages but also optimize them efficiently for increased conversions.

Ready to enhance your lead generation? Start exploring Instapage today and unlock the full potential of your digital campaigns.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results