Bring your ideas to life with Instapage's abstract settings page template

Unleash your creativity with the abstract settings page template. Try Instapage today.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to mastering Instapage for effective landing page optimization

Instapage serves as the cornerstone of effective online marketing strategies, offering a robust platform tailored for creating high-converting landing pages. With its wide range of templates and smart optimization tools, users can push the boundaries of what their campaigns can achieve, regardless of budget or team size.

Understanding the power of Instapage in digital marketing

The effectiveness of your marketing efforts hinges on the quality of your landing page. As the first impression in the customer journey, an optimized landing page can significantly enhance conversion rates. Instapage empowers marketers with tools to create customized pages that resonate with their target audience, thereby maximizing ROI.

  1. High-converting templates: Choose from over 100 ready-to-use templates that streamline the landing page creation process.
  2. Diverse customization options: Tailor landing pages to match your brand identity and campaign goals.
  3. Built-in A/B testing: Measure performance and improve conversions by testing different versions of your landing pages effectively.

Step 1: Accessing templates and lead generation elements

Begin your journey by exploring the extensive library of high-converting templates available on Instapage. Each template comes equipped with proven lead generation elements tailored to elevate user engagement.

Step 2: Creating personalized landing pages

To craft a landing page that resonates with your audience, consider the following:

  1. Dynamic text replacement: Personalize your content for different users based on the ad they clicked.
  2. AdMaps integration: Align your ads to specific landing pages, enhancing user relevance.
  3. Analytics dashboard: Use detailed insights to track audience behavior and modify strategies accordingly.

Step 3: Collaborating for efficiency

Collaboration is key in the landing page production process. Leverage Instapage's review features to secure instant feedback and make real-time edits, empowering your team to produce effective pages swiftly.

  1. Instant feedback: Collect insights from your team or stakeholders to improve page effectiveness.
  2. Real-time edits: Make changes on the fly without navigating away from the editing interface.
  3. Sharing capabilities: Share drafts securely with external collaborators for additional input.

In conclusion, utilizing Instapage not only simplifies landing page creation but also optimizes campaigns for maximum impact. Embrace its features and unlock the potential of your marketing initiatives.

Ready to transform your marketing strategy? Start leveraging Instapage today to create landing pages that convert visitors into customers.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results