Create abstract interactive story website from scratch using our lead-focused templates

Drive more leads with Instapage abstract interactive story website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your digital marketing ROI with Instapage

Instapage stands out as the most powerful landing page and CRO platform, designed specifically to assist marketers in the USA across various industries, including business services, marketing and advertising, tech/SaaS, education, energy and utilities, financial services, government, and insurance. Our platform’s capabilities allow users to accelerate campaign results, optimize conversion rates, scale operations, and ultimately maximize ROI. In this guide, we’ll outline essential steps to create high-converting landing pages using Instapage, along with answering common FAQs.

Step 1: Choosing the Right Template

Selecting a suitable template is crucial as it lays the foundation for your landing page. Instapage offers over 100 high-converting templates, each tailored for diverse marketing objectives. Here are some effective considerations when choosing your template:

  1. Objective alignment: Ensure the template corresponds to your campaign goals, whether lead generation, promoting a product, or hosting an event.
  2. Industry relevance: Select templates designed for your specific vertical to resonate with your target audience better.
  3. Customization options: Choose templates that allow easy customization to match your brand’s style.

Step 2: Utilizing Lead Generation Elements

Once you've selected your template, leverage Instapage's built-in lead generation elements to boost engagement. Here are some key components to include:

  1. Contact forms: Embed forms to capture visitor information and nurture leads.
  2. Call-to-action buttons: Strategically place CTA buttons that encourage user action, designed with persuasive copy.
  3. Social proof: Incorporate testimonials or case studies to build trust.

Step 3: Optimize for Higher Conversions

Optimization is key to achieving higher conversions. Utilize built-in experimentation features within Instapage to enhance performance. Implement the following strategies:

  1. A/B testing: Test different versions of your landing page to determine which drives better results.
  2. Heatmaps: Analyze user interactions on your page to understand what captures attention.
  3. Analytics dashboard: Monitor performance metrics regularly to identify areas for improvement.

By following these steps, you can create a high-performing landing page that effectively engages your audience and drives conversions. Remember that optimization is an ongoing process, so feel free to revisit and refine your approach continually.

Ready to transform your landing pages? Start using Instapage today to create, optimize, and elevate your digital marketing campaigns efficiently.

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