Create abstract interactive story website from scratch using our lead-focused templates
Drive more leads with Instapage abstract interactive story website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
FAQs
Leading the way in building high-performing landing pages
Maximize your digital marketing ROI with Instapage
Instapage stands out as the most powerful landing page and CRO platform, designed specifically to assist marketers in the USA across various industries, including business services, marketing and advertising, tech/SaaS, education, energy and utilities, financial services, government, and insurance. Our platform’s capabilities allow users to accelerate campaign results, optimize conversion rates, scale operations, and ultimately maximize ROI. In this guide, we’ll outline essential steps to create high-converting landing pages using Instapage, along with answering common FAQs.
Step 1: Choosing the Right Template
Selecting a suitable template is crucial as it lays the foundation for your landing page. Instapage offers over 100 high-converting templates, each tailored for diverse marketing objectives. Here are some effective considerations when choosing your template:
- Objective alignment: Ensure the template corresponds to your campaign goals, whether lead generation, promoting a product, or hosting an event.
- Industry relevance: Select templates designed for your specific vertical to resonate with your target audience better.
- Customization options: Choose templates that allow easy customization to match your brand’s style.
Step 2: Utilizing Lead Generation Elements
Once you've selected your template, leverage Instapage's built-in lead generation elements to boost engagement. Here are some key components to include:
- Contact forms: Embed forms to capture visitor information and nurture leads.
- Call-to-action buttons: Strategically place CTA buttons that encourage user action, designed with persuasive copy.
- Social proof: Incorporate testimonials or case studies to build trust.
Step 3: Optimize for Higher Conversions
Optimization is key to achieving higher conversions. Utilize built-in experimentation features within Instapage to enhance performance. Implement the following strategies:
- A/B testing: Test different versions of your landing page to determine which drives better results.
- Heatmaps: Analyze user interactions on your page to understand what captures attention.
- Analytics dashboard: Monitor performance metrics regularly to identify areas for improvement.
By following these steps, you can create a high-performing landing page that effectively engages your audience and drives conversions. Remember that optimization is an ongoing process, so feel free to revisit and refine your approach continually.
Ready to transform your landing pages? Start using Instapage today to create, optimize, and elevate your digital marketing campaigns efficiently.
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages
Get started

