Take your about us page creation experience to the next level with our BigCommerce-compatible template

Build and integrate high-converting about us page templates with BigCommerce effortlessly!

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to maximizing ROI with Instapage

Leveraging Instapage's powerful landing page and conversion rate optimization capabilities can significantly enhance your digital marketing campaigns. This guide will provide you with detailed steps to accelerate and optimize your marketing efforts, ensuring that you get the most out of your budget, regardless of your team's size.

Understanding the fundamentals of landing page optimization

To kick things off, it’s essential to comprehend the core aspects of landing page optimization. An optimized landing page is designed to achieve higher conversion rates, effectively turning visitors into leads or customers. Here are some key elements:

  1. High-converting design: Use visually appealing layouts that guide visitors to take action.
  2. Targeted messaging: Craft your content to speak directly to your audience's needs and desires.
  3. Clear call-to-action: Ensure your CTAs are compelling and easily accessible on the page.

Step one: Choose a template and design your landing page

Begin by selecting one of Instapage's 100+ pre-built landing page templates. This step is crucial as it provides a strong foundation for your campaign. Focus on the following:

  1. Customization options: Tailor the template to match your brand’s visual identity.
  2. Mobile responsiveness: Ensure your page looks great on all devices to capture a wider audience.
  3. Lead generation elements: Incorporate forms or buttons to collect user information efficiently.

Step two: Implement optimization and personalization tactics

Once your landing page is designed, the next phase involves optimization. Utilizing Instapage's built-in experimentation tools will enable you to refine your approach continually.

  1. A/B testing: Conduct tests to compare different versions of your landing page and determine which performs best.
  2. Dynamic content: Utilize personalized messages based on user data to enhance engagement.
  3. Analytics tracking: Monitor performance metrics to identify areas needing improvement.

Step three: Collaborate and review

Collaboration is a vital part of ensuring your landing page meets all goals. Make use of Instapage's collaboration features to facilitate real-time feedback and edits from your team and stakeholders.

  1. Shared access: Provide team members with the ability to review and contribute to the landing page development.
  2. Commenting features: Use comments to streamline communication and address necessary changes.
  3. Version control: Keep track of modifications to ensure everyone is aligned on the latest edits.

Following these steps will place you on a clear path to create high-converting landing pages that can boost your marketing campaigns significantly.

Visit Instapage today to start crafting your tailored landing pages and maximize your ROI with confidence!

People also ask about About us page template compatible with BigCommerce

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results