Start building your A/B testing compatible website template.
Jumpstart your A/B testing compatible website with a customizable template.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
FAQs
Leading the way in building high-performing landing pages
Optimize your conversions with Instapage's powerful landing page and CRO platform
Successfully boosting your marketing campaigns requires a deep understanding of your audience and the tools available to engage them. Instapage is designed to elevate your strategies by equipping you with robust landing page templates, built-in optimization features, and collaboration capabilities that ensure your team can execute seamlessly. From startups to large enterprises in the USA, Instapage provides everything needed to maximize the ROI of your digital marketing efforts.
Start with versatile landing page templates
One of the critical aspects of an effective digital campaign is having high-converting landing page templates at your disposal. Instapage boasts over 100 ready-to-use templates that professionals in marketing, business services, education, and more can tailor to their specific needs. With these templates, you can quickly create engaging pages that attract and convert visitors without extensive design skills.
- High-converting designs: Templates are optimized for user engagement and conversions.
- Customizability: Easily adjust layouts and elements to fit your brand’s voice.
- Mobile optimization: Templates are responsive, ensuring consistency across devices.
Enhance your pages with robust optimization features
To ensure your landing pages are performing at their best, Instapage offers built-in experimentation tools. This functionality allows marketers to conduct A/B tests effortlessly, facilitating data-driven decisions. You can leverage detailed heatmap analysis to visualize user interaction and tweak your design accordingly, ensuring each page iteration is better than the last.
Personalize user experiences for better engagement
Utilizing Instapage’s personalization tools, you can tailor your content to meet the diverse interests of your audience segments. Dynamic text replacement and custom landing page alignment with AdMaps help enhance the relevance of user journeys. This heightened personalization strategy is essential for organizations in competitive sectors like tech/SaaS and financial services.
- Dynamic text replacement: Instantly adjust text based on visitor data.
- Ad-matching: Align specific advertisements to corresponding landing pages.
- Audience tracking: Monitor performance metrics tailored to audience segments.
Collaborate efficiently across teams
Collaboration is key to a smooth workflow, particularly when multiple stakeholders are involved. Instapage fosters teamwork by allowing real-time edits and instant feedback functionalities. This ensures all team members can contribute and iterate on designs, leading to faster execution and higher-quality results.
- Real-time collaboration: Teams can discuss and edit pages simultaneously.
- Feedback cycles: Instant feedback tools streamline the approval processes.
- Sharing options: Securely share designs with external partners for insights.
Adopting a well-structured approach to your landing pages not only improves user experience but also increases overall campaign effectiveness. Instapage’s extensive documentation and resource offerings ensure you can navigate all features efficiently.
Ready to take your marketing campaigns to the next level? Explore Instapage today and discover how our platform can optimize your digital strategies for greater success.
People also ask about A/B testing compatible website template
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages
Get started

