Start building your A/B testing compatible website template.

Jumpstart your A/B testing compatible website with a customizable template.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Optimize your conversions with Instapage's powerful landing page and CRO platform

Successfully boosting your marketing campaigns requires a deep understanding of your audience and the tools available to engage them. Instapage is designed to elevate your strategies by equipping you with robust landing page templates, built-in optimization features, and collaboration capabilities that ensure your team can execute seamlessly. From startups to large enterprises in the USA, Instapage provides everything needed to maximize the ROI of your digital marketing efforts.

Start with versatile landing page templates

One of the critical aspects of an effective digital campaign is having high-converting landing page templates at your disposal. Instapage boasts over 100 ready-to-use templates that professionals in marketing, business services, education, and more can tailor to their specific needs. With these templates, you can quickly create engaging pages that attract and convert visitors without extensive design skills.

  1. High-converting designs: Templates are optimized for user engagement and conversions.
  2. Customizability: Easily adjust layouts and elements to fit your brand’s voice.
  3. Mobile optimization: Templates are responsive, ensuring consistency across devices.

Enhance your pages with robust optimization features

To ensure your landing pages are performing at their best, Instapage offers built-in experimentation tools. This functionality allows marketers to conduct A/B tests effortlessly, facilitating data-driven decisions. You can leverage detailed heatmap analysis to visualize user interaction and tweak your design accordingly, ensuring each page iteration is better than the last.

Personalize user experiences for better engagement

Utilizing Instapage’s personalization tools, you can tailor your content to meet the diverse interests of your audience segments. Dynamic text replacement and custom landing page alignment with AdMaps help enhance the relevance of user journeys. This heightened personalization strategy is essential for organizations in competitive sectors like tech/SaaS and financial services.

  1. Dynamic text replacement: Instantly adjust text based on visitor data.
  2. Ad-matching: Align specific advertisements to corresponding landing pages.
  3. Audience tracking: Monitor performance metrics tailored to audience segments.

Collaborate efficiently across teams

Collaboration is key to a smooth workflow, particularly when multiple stakeholders are involved. Instapage fosters teamwork by allowing real-time edits and instant feedback functionalities. This ensures all team members can contribute and iterate on designs, leading to faster execution and higher-quality results.

  1. Real-time collaboration: Teams can discuss and edit pages simultaneously.
  2. Feedback cycles: Instant feedback tools streamline the approval processes.
  3. Sharing options: Securely share designs with external partners for insights.

Adopting a well-structured approach to your landing pages not only improves user experience but also increases overall campaign effectiveness. Instapage’s extensive documentation and resource offerings ensure you can navigate all features efficiently.

Ready to take your marketing campaigns to the next level? Explore Instapage today and discover how our platform can optimize your digital strategies for greater success.

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