Bring your ideas to life with Instapage's A/B testing compatible under construction page template

Unleash your creativity with the A/B testing compatible under construction page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

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FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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A/B testing compatible under construction page template

Utilizing the A/B testing compatible under construction page template from Instapage allows marketers to create effective landing pages that enhance user engagement even while the final product is under development. This template is particularly valuable for business services, tech/SaaS, and financial services sectors eager to optimize their leads and conversions.

Understanding the importance of under construction pages

An under construction page serves several key purposes. It keeps users informed while maintaining interest, collects leads during the waiting period, and showcases forthcoming features or services. Leveraging Instapage’s high-converting templates ensures a streamlined experience that can lead to improved customer interactions when the site launches.

  1. Capture leads - Initiate your marketing funnel by collecting emails for curious visitors.
  2. Brand awareness - Create buzz around your new offering even before it is launched.
  3. User engagement - Keep potential customers engaged which can reduce bounce rates.

Step 1: Customize your A/B testing under construction template

Begin by selecting from Instapage’s dynamic library of templates designed for maximum impact. This step is crucial since personalization directly correlates with user engagement.

Step 2: Integrating lead generation elements

Incorporating lead generation into your under construction page is essential. You can enhance your template with forms, call-to-action buttons, and social proof. This encourages visitors to leave contact information.

  1. Contact forms - Seamlessly embed easy-to-fill forms right into your page.
  2. Social media links - Drive traffic to your social channels while your site is in the works.
  3. Countdown timers - Foster urgency with a countdown to launch.

Step 3: Optimize using A/B testing features

Once your under construction page is live, use Instapage’s built-in optimization tools to analyze user behavior and make informed adjustments based on real-time data.

  1. Heatmaps - Understand visitor interactions to determine effective design.
  2. A/B testing - Experiment with different messages or layouts to find the best-performing version.
  3. Analytics - Track leads and engagement metrics to inform your future marketing strategies.

In conclusion, the A/B testing compatible under construction page template is essential for maintaining momentum with your audience while preparing for launch. By strategically using this template, you will not only engage potential customers but also optimize your marketing efforts significantly.

Ready to create your impactful under construction page? Start with Instapage today and ensure your upcoming launch captivates and retains audience interest right from the get-go.

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