Flexible and A/B testing compatible thank you page templates

Use A/B testing compatible thank you page templates and stay true to your brand identity. Resonate with your audience today.

Use A/B testing compatible thank you page templates and stay true to your brand identity. Resonate with your audience today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

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FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An all-in-one A/B testing compatible thank you page template

Optimizing your thank you page is crucial for increasing conversions and maximizing ROI on your marketing campaigns. With Instapage's A/B testing compatible thank you page template, you can effectively transform your post-conversion experience, ensuring that every visitor receives a tailored follow-up. This guide will walk you through the steps necessary to implement and optimize this powerful feature.

Understanding the A/B testing compatible thank you page template

The A/B testing compatible thank you page template allows marketers to experiment with different designs and messages to determine which version drives more conversions. Instapage makes it easy to duplicate pages, set up variations and run tests, all without requiring technical skills.

  1. User-focused design: Each template is designed with the user experience in mind, allowing you to create a seamless transition from lead capture to thank you page.
  2. Easy customization: Use Instablocks for quick edits and modifications tailored to your audience's needs.
  3. Data-driven results: Leverage analytics to understand which elements resonate most with your audience and improve overall performance.

Setting up your A/B testing thank you page

To set up your A/B testing thank you page template, follow these simple steps:

  1. Choose a template: Start by selecting one of Instapage's 100+ high-converting templates that fits your branding and audience.
  2. Duplicate and modify: Create a copy of your thank you page to serve as your control version. Change elements such as button text, images, or even the layout for your variation pages.
  3. Set up your test: Use Instapage's built-in A/B testing features to determine how you want the traffic to split between the variations.

Analyzing results and optimizing performance

Once your A/B test is live, it's time to analyze the results and optimize:

  1. Review analytics: Instapage provides a dashboard that shows how each version performs in terms of engagement and conversions.
  2. Assess user behavior: Use heatmaps to track where users are clicking and how they navigate your thank you page.
  3. Iterate continuously: Based on insights, make changes to your pages and continue testing to find the best-performing combination.

By consistently analyzing and optimizing your templates, you ensure the highest conversion rates possible.

Implementing an A/B testing compatible thank you page template is an essential strategy for marketers looking to maximize the effectiveness of their campaigns. Leverage Instapage's tools and features to create high-performing thank you pages tailored to your audience.

Ready to elevate your marketing campaigns? Start using Instapage to create your A/B testing compatible thank you page template today and see your conversions soar!

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