Bring your ideas to life with Instapage's A/B testing compatible settings page template

Unleash your creativity with the A/B testing compatible settings page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

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FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Mastering the A/B testing compatible settings page template

A/B testing is crucial in digital marketing, allowing marketers to determine which elements of their landing pages drive the best conversion rates. Instapage’s landing page templates are specifically designed to maximize results, making it easier for marketers to optimize their campaigns effectively across varied sectors, from SaaS to education.

Understanding the Importance of A/B Testing

A/B testing empowers marketers to make data-driven decisions by comparing two versions of a landing page. This process helps identify which elements appeal more to the target audience. Through the use of high-converting templates from Instapage, marketers can quickly implement tests without needing extensive technical knowledge.

  1. Enhanced Conversion Rates: A/B testing can significantly improve conversion rates by revealing what resonates with your audience.
  2. Cost Efficiency: Identifying top-performing elements reduces marketing spend by optimizing ad spend towards effective landing pages.
  3. Informed Decision-Making: Data from A/B tests leads to better business decisions, improving overall marketing strategies.

Steps to Implement Your A/B Testing Template

Follow these steps to utilize the A/B testing compatible settings page template effectively.

  1. Select Your Variables: Determine which elements you want to test, such as headlines, images, or CTAs.
  2. Set Up the Test: Use Instapage’s intuitive builder to create two versions of your landing page, ensuring only one change per test.
  3. Launch and Monitor: Implement the tests and utilize the analytics dashboard to monitor performance in real-time.

Analyzing A/B Test Results

Understanding how to interpret the results from your A/B tests is crucial for ongoing optimization.

  1. Track Key Metrics: Focus on conversion rates, bounce rates, and time on page to evaluate success.
  2. Use Heatmaps: Leverage heatmap features to visualize user behavior and identify engagement trends.
  3. Iterate Constantly: A/B testing is an ongoing process; keep testing new elements to find optimal combinations.

By using Instapage’s robust features for A/B testing, marketers can ensure they are effectively engaging their audience and enhancing their campaigns.

Ready to take your digital campaigns to new heights? Harness the power of A/B testing with Instapage today.

Explore a range of templates that simplify the testing process and maximize your ROI. Get started with Instapage now!

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