Flexible and A/B testing compatible pitch page templates

Use A/B testing compatible pitch page templates and stay true to your brand identity. Resonate with your audience today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Most Implementable Enterprise - Summer 2025
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A/B testing compatible pitch page template

Mastering A/B testing is essential to optimizing landing pages and maximizing conversions. Instapage offers a variety of customizable templates specifically designed for A/B testing, enabling marketers to run experiments that yield actionable insights. By leveraging Instapage’s powerful platform, marketers in sectors from education to financial services can significantly enhance their digital marketing strategies.

Understanding A/B Testing and Its Importance

A/B testing is a method of comparing two versions of a web page to determine which one performs better. It helps marketers understand user behavior, preferences, and what motivates conversions. By implementing A/B tests on your landing pages, you can make data-driven decisions that improve user experience and increase ROI. Using Instapage, you can easily set up and execute these tests without the need for extensive coding knowledge.

  1. Increased conversion rates: A/B testing allows you to discover which elements resonate best with your audience, ultimately boosting the effectiveness of your campaigns.
  2. Data-driven decisions: Instead of relying on guesswork, you can base your marketing strategies on concrete user data.
  3. Continuous improvement: Regular A/B testing fosters an environment of innovation where you can continuously optimize landing pages.

Step 1: Choosing Your A/B Testing Template

Choosing the right template sets the stage for successful A/B testing. Instapage provides over 100 high-converting layouts tailored for various industries. Customize these templates to align with your campaign goals and audience preferences.

Step 2: Implementing Your A/B Tests

To effectively conduct A/B tests, follow these steps:

  1. Define your goals: Clearly outline what you want to achieve through your test, such as increasing sign-ups or boosting sales.
  2. Create variations: Use Instapage's intuitive platform to craft different versions of your landing page to test against each other.
  3. Launch the test: Release your A/B tests and monitor performance closely using Instapage's built-in analytics dashboard.

Step 3: Analyzing Results and Optimizing for Future Tests

Once your A/B test concludes, it’s crucial to analyze the results carefully to determine which version performed better. Focus on key performance indicators relevant to your objectives.

  1. Evaluate the winning variation: Assess its performance metrics and understand what contributed to its success.
  2. Implement learnings: Use insights from the test to enhance your future landing page designs and campaigns.
  3. Plan your next test: Continuous optimization is vital; plan subsequent A/B tests to keep improving your landing pages.

By systematically utilizing A/B testing with Instapage, marketers can fine-tune their campaigns and significantly enhance their effectiveness.

Ready to boost your conversion rates? Explore Instapage’s powerful A/B testing compatible pitch page templates today!

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