Bring your ideas to life with Instapage's A/B testing compatible our clients page template

Unleash your creativity with the A/B testing compatible our clients page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
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High Performer - Summer 2025

A comprehensive guide to using A/B testing compatible landing page templates

A/B testing is essential for marketers looking to enhance the performance of their landing pages. Instapage offers a wide variety of A/B testing compatible templates, designed specifically to optimize your conversion rates. Using these templates, marketers can effectively accelerate their campaigns' success and achieve a higher ROI.

Understanding A/B testing in landing page optimization

A/B testing involves comparing two versions of a webpage to determine which design or content leads to more conversions. For successful execution, your landing pages should allow for seamless experimentation. Instapage templates are built with this in mind, facilitating quick tests without the need for extensive coding or design work. This empowers marketers from various sectors to validate their designs and improve performance based on real user data.

  1. Flexibility in template design: Instapage's ready-to-use templates allow marketers to easily test different layouts and content adjustments.
  2. Built-in analytics tools: Analyze the performance of your A/B tests using detailed analytics dashboards that provide insights on user behavior and conversion metrics.
  3. Quick iteration: Instapage’s intuitive builder lets marketers rapidly implement changes, conduct tests, and make data-driven decisions with ease.

Getting started with A/B testing on Instapage

Beginning your A/B testing journey with Instapage is straightforward. Follow these steps to set up your testing process:

  1. Choose a template: Select an A/B testing compatible template from Instapage’s library that best fits your campaign goals.
  2. Define variables: Identify specific elements of your landing page to test, such as headlines, calls to action, or images, ensuring you measure their impact on conversion rates.
  3. Set your audience limits: Segment your audience to tailor your tests and ensure that different groups see the respective versions of your landing page.

Running your A/B tests effectively

Once your landing pages are ready and optimized for A/B testing, it’s essential to understand how to run your tests effectively. Consider these key points:

  1. Use equal traffic distribution: Split traffic evenly between your A and B versions to ensure your results are statistically significant.
  2. Monitor test duration: Run tests for an appropriate duration to gather enough data, typically 1-2 weeks, depending on your traffic levels.
  3. Analyze and apply results: After concluding the test, compare the performance data to determine which variant resonated more with your audience, and act accordingly.

In conclusion, utilizing A/B testing compatible templates from Instapage can significantly optimize your landing page performance and improve your marketing outcomes.

Start experimenting with your Instapage templates today to unlock your campaigns' full potential!

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