Create A/B testing compatible interactive website from scratch using our lead-focused templates

Drive more leads with Instapage A/B testing compatible interactive website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A/B testing compatible interactive website template

Creating an effective A/B testing compatible interactive website template can significantly enhance your digital marketing performance. Instapage's robust landing page features empower marketers in various verticals to design pages optimized for conversions. By utilizing our templates, you can generate leads more efficiently and maximize your marketing budget.

Why use a compatible interactive website template?

A compatible interactive website template is essential in today's competitive market. It allows you to test different components of your landing pages, ensuring that your audience receives the most engaging experience. Here are some reasons why choosing Instapage is beneficial:

  1. Customization: Modify templates to align with your branding and messaging, ensuring your pages speak directly to your target audience.
  2. Speed: Quickly create landing pages without the need for extensive coding knowledge, allowing marketers to focus on strategies rather than technicalities.
  3. Usability: Streamlined design process means easy user navigation, keeping potential customers engaged and more likely to convert.

Step 1: Template selection

Choosing the right A/B testing compatible interactive website template is crucial. Start by browsing our collection of over 100 high-converting templates. Here’s how to get started:

  1. Identify your objective: Determine what you want to achieve – be it lead generation, sales, or event registrations.
  2. Select a format: Choose from various layouts that cater to your needs, whether it's a single lead capture page or a multi-step funnel.
  3. Preview the templates: Use our platform to visualize how the selected templates will appear in real time before publishing them.

Step 2: Customize your template

Once you've chosen a template, it's time to tailor it to your audience. Follow these steps for effective customization:

  1. Add engaging headlines: Craft dynamic titles that capture attention and highlight your value proposition.
  2. Incorporate interactive elements: Use forms, buttons, and multimedia to enhance user engagement.
  3. Utilize personalization: Implement dynamic text replacement to address distinct audience segments based on their preferences.

Step 3: Testing and optimization

After customizing your template, A/B testing is essential to measure effectiveness. Implement the following steps:

  1. Set clear hypotheses: Define what you intend to test and measure in terms of user interaction.
  2. Monitor and analyze results: Use Instapage’s analytics dashboard to interpret user behavior and conversion rates.
  3. Iterate: Based on your insights, continuously refine your landing pages for maximum performance.

In conclusion, utilizing an A/B testing compatible interactive website template through Instapage accelerates your marketing efforts and helps you achieve significant conversions. By leveraging our platform's powerful features, you can stay ahead in the digital landscape.

Ready to transform your landing pages? Start your free trial with Instapage today and experience the difference in optimizing your digital campaigns.

People also ask about A/B testing compatible interactive website template

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results