Bring your ideas to life with Instapage's A/B testing compatible gallery page template

Unleash your creativity with the A/B testing compatible gallery page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Create high-converting landing pages with Instapage

Landing pages are critical for maximizing the effectiveness of your marketing campaigns, and Instapage offers an all-in-one solution tailored for marketers. With 100+ ready-made templates and a powerful integrated platform, you can accelerate your digital marketing efforts while optimizing your campaign performance. In this guide, we will walk you through the essential steps to create an A/B testing compatible gallery page template that maximizes ROI.

Understanding the importance of A/B testing

Before jumping into creating your gallery page, it’s crucial to grasp the concept of A/B testing. A/B testing allows marketers to compare two versions of a page to determine which one performs better. By using Instapage's built-in experimentation features, you can leverage data-driven insights to optimize your landing pages efficiently.

  1. Enhanced conversion rates: A/B testing helps identify elements that resonate with users, enabling you to refine your content and layout for better engagement.
  2. Data-driven decisions: You can reduce guesswork by relying on statistical analysis instead of intuition, making your marketing strategy more robust.
  3. Continuous improvement: Utilizing A/B tests regularly fosters an environment of iterative enhancement, keeping your landing pages current and effective.

Step 1: Select a template or create from scratch

To kick off your process, leverage the extensive library of templates provided by Instapage. Here are the steps you can take:

  1. Choose a template: Start by selecting from over 100 high-converting templates that fit your niche or goals.
  2. Customize with ease: Use drag-and-drop functionality to tailor the layout, text, and images to your brand identity.
  3. Preview your page: Before publishing, make sure to preview how your gallery page looks across different devices.

Step 2: Implement dynamic content and personalization

Next, make your gallery page more appealing by adding dynamic content that speaks directly to your audience. This can include:

  1. Dynamic text replacement: Instantly customize headers and content based on visitor data, making each user feel uniquely addressed.
  2. Audience segmentation: Use analytics to deliver tailored experiences based on user behavior and preferences.
  3. Track results: Set up conversion tracking tools to evaluate how personalized content impacts performance.

Step 3: Optimize through A/B testing

Once your gallery page is up and running, it’s essential to start experimenting with different elements. Consider these modifications for A/B testing:

  1. Headlines: Test variations of your headlines to see which generates more clicks.
  2. Call-to-action buttons: Experiment with different placements, colors, and wording on your CTA buttons.
  3. Images: Compare different images or galleries to see which visuals resonate best with your audience.

After conducting your A/B tests, utilize Instapage's analytics to scrutinize the results. This insight is invaluable for continual enhancement.

Ready to enhance your marketing strategy? With Instapage, you can truly unlock the potential of every campaign and see measurable success with your A/B testing compatible gallery page template. Start today and transform the way you connect with your audience.

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