Create A/B testing compatible CRM website from scratch using our lead-focused templates
Drive more leads with Instapage A/B testing compatible CRM website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A comprehensive guide to using Instapage for your landing page success
Instapage is the most powerful landing page and conversion rate optimization (CRO) platform available today, designed to help marketers accelerate and enhance their digital marketing initiatives. This guide will provide a step-by-step approach to utilizing Instapage effectively, ensuring you maximize the results of your campaigns.
Understanding the value of Instapage
Instapage offers an all-in-one landing page creation solution that caters specifically to diverse industries such as Marketing and Advertising, Tech/SaaS, and Financial Services. With features like customizable templates and collaborative tools, marketers can drive more engagement and higher conversion rates. Below are key benefits of the platform:
- Access to 100+ high-converting templates: With numerous ready-to-use designs, Instapage allows marketers to launch effective lead capturing pages quickly.
- Optimized page creation tools: No coding skill is necessary to create landing pages that convert, thanks to its user-friendly interface.
- Comprehensive A/B testing: Experimenting with page variants is easy, allowing you to iterate based on performance metrics to refine your campaigns.
How to create your first landing page with Instapage
Creating a landing page with Instapage is a straightforward process. Here’s how you can do it step-by-step:
Step 1: Choose a template
Start by selecting a template that resonates with your campaign goals. You can filter templates based on different themes or industries.
- Pre-built layouts: Templates come with pre-created sections, making customization effortless.
- Lead generation forms: Many templates include forms that are already optimized for conversion.
- Responsive design: All templates are mobile-friendly, ensuring users have a seamless experience regardless of device.
Step 2: Customize your landing page
Customization is crucial for aligning your landing page with your brand messaging. Make use of the following:
- Dynamic text replacement: This feature allows you to personalize content based on the visitors' search queries.
- AdMaps: Align your ads with the landing page to enhance relevance and drive higher conversions.
- Analytics integration: Track engagement metrics to see how visitors interact with your customizations.
By following these steps, you enhance your marketing strategies while optimizing for higher ROI.
Ready to see the difference Instapage makes? Start building high-converting landing pages today to boost your digital campaigns.
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