Create A/B testing compatible competition website from scratch using our lead-focused templates
Drive more leads with Instapage A/B testing compatible competition website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
Maximize your ROI with Instapage's powerful landing page features
If you're seeking a high-converting landing page solution, look no further than Instapage. With its unmatched capabilities in conversion rate optimization (CRO), Instapage empowers marketers to swiftly build and enhance campaigns tailored for growth, regardless of their budget. This guide will detail the essential aspects of utilizing the platform effectively to ensure your marketing strategies yield the best results.
Understanding landing pages and their significance
Landing pages play a vital role in digital marketing by serving as dedicated spaces for lead capture and conversion. Their effectiveness can drastically influence the success of your campaigns. Instapage offers an intuitive interface to craft landing pages that resonate with your target audience, driving higher engagement and conversion rates.
- Personalization: Tailor your content to suit different audience segments, enhancing overall campaign effectiveness.
- Analytics: Take advantage of built-in analytics to monitor page performance and optimize based on user insights.
- A/B testing: Experiment with various designs or content to determine which variations yield the highest conversion rates.
Creating your first landing page
Building effective landing pages with Instapage is simplified through its extensive library and easy-to-use tools. Follow these steps to initiate your first project:
- Choose a template: Begin by selecting from over 100 high-converting templates tailored for various industries and objectives.
- Customize your content: Use the drag-and-drop builder to personalize text, images, and lead generation elements according to your campaign theme.
- Preview and publish: Make sure to preview the landing page to see how it appears on different devices before you publish.
Optimizing your landing pages for conversions
Optimization is crucial for improving your landing page performance. Take the following actions to ensure maximum efficacy:
- Utilize heatmaps: Analyze where users are clicking and interacting on your page to identify areas for improvement.
- Implement A/B testing: Regularly test different elements such as headlines or call-to-action (CTA) buttons to refine your approach.
- Track conversions: Utilize your analytics to monitor the performance of your landing pages against defined goals.
By following these steps, your landing pages can become powerful tools in your marketing arsenal, driving better results and ensuring optimal returns on investment.
Leverage Instapage's capabilities to streamline your landing page creation process, making it easy to adapt and improve your campaigns. Start experimenting today to boost your digital marketing efforts!
Ready to transform your landing page experience? Sign up for Instapage today and discover how you can maximize your marketing impact with our powerful tools!
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