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A/B testing compatible comparison website template

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About template

Drive more leads with Instapage A/B testing compatible comparison website template built to maximize conversions. Easy customization - no designer or coding skills needed.

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding sidebar
Multiple layouts for any industry and goal
Loads fast and looks polished on any device Loads fast and looks polished on any device sidebar
Robust analytics & experimentation Robust analytics & experimentation sidebar

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An optimized guide for maximizing your ROI with Instapage's powerful landing page platform

Instapage allows marketers to accelerate and optimize their digital marketing campaigns effectively. By leveraging its diverse templates and powerful conversion rate optimization (CRO) tools, businesses can maximize their return on investment (ROI) seamlessly. Whether you belong to business services, marketing and advertising, tech/SaaS, education, energy & utilities, financial services, government, or insurance; Instapage equips you with indispensable functionalities tailored to enhance your campaign's performance.

Understanding the Instapage platform

Instapage is designed to simplify the process of creating high-converting landing pages through its intuitive interface and comprehensive features. Marketers can utilize over 100 ready-to-use, high-converting templates and lead generation elements, allowing them to launch campaigns swiftly without intricate coding skills.

  1. Diverse templates: Choose from a library of templates that cater to various industries and objectives, ensuring you find the right fit for your campaign.
  2. User-friendly interface: With drag-and-drop functionality, building landing pages becomes a hassle-free experience.
  3. Pre-built lead generation elements: Implement forms, call-to-action buttons, and other elements swiftly to capture leads effectively.

Step 1: Optimize your landing pages with built-in experimentation

Using Instapage's built-in experimentation features, marketers can test different variations of their landing pages to identify which elements resonate best with their audience. This scientific approach ensures higher conversion rates based on data-driven insights.

Step 2: Personalize user experiences for enhanced engagement

Personalization is key to maximizing conversions. Instapage provides tools to dynamically deliver tailored content to various audience segments, ensuring visitors receive relevant messages.

  1. Dynamic text replacement: Easily swap text on your landing pages to match search queries, creating a more relevant landing experience.
  2. AdMaps: Align specific ads with respective landing pages to ensure coherence in messaging.
  3. Audience-level metrics: Utilize data tools to track performance based on unique audience interactions to adjust strategies in real-time.

Step 3: Collaborate efficiently to speed up production

Facilitate seamless collaboration among team members and stakeholders using Instapage's specialized features, which enable live editing and feedback. This streamlined process reduces production times and enhances campaign results.

  1. Real-time feedback: Quickly gather input from your team as changes are made, minimizing revisions.
  2. Secure sharing options: Safeguard your content while allowing external stakeholders to review and comment effectively.
  3. Instant edits and updates: Make changes on-the-fly to ensure your landing pages are always fresh and relevant.

With impressive tools and features, Instapage stands out as a top choice for marketers looking to optimize their landing pages and enhance their overall campaigns. Elevate your marketing strategy by embracing all that this powerful platform has to offer.

Ready to maximize your ROI? Sign up for Instapage today and start creating compelling landing pages that drive results!

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