Create A/B testing compatible brochure website from scratch using our lead-focused templates

Drive more leads with Instapage A/B testing compatible brochure website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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An effective guide to the Instapage landing page platform for marketers

When seeking to enhance your digital marketing efforts, the Instapage platform stands out as a powerful ally. Designed for marketers from various sectors such as business services, education, and financial services, Instapage provides the tools needed to accelerate and optimize your campaigns effectively.

Understanding Instapage's core features

Instapage is not just a landing page creator; it’s an all-in-one conversion rate optimization platform. Here’s why it’s highly favored:

  1. Ready-to-use templates: With over 100 high-converting templates available, marketers can launch targeted landing pages quickly and efficiently.
  2. Advanced optimization tools: Instapage includes built-in heatmaps and A/B testing features, allowing you to iterate and refine your campaigns based on solid data.
  3. Personalization capabilities: Create unique experiences for different audience segments through dynamic content delivery, enhancing user engagement.

Getting started with Instapage

To effectively use Instapage, begin with these steps to set up your first landing page:

  1. Choose a template that resonates with your campaign goals. Whether targeting the education or financial sector, select layouts that appeal to your audience.
  2. Utilize the drag-and-drop builder for simple edits. Add or modify content easily to align with your brand messaging.
  3. Incorporate lead generation elements such as form fields and CTAs that encourage conversions directly from your landing pages.

Optimizing your landing pages

Once your page is published, focus on optimization strategies to boost performance:

  1. Conduct A/B tests continuously to identify which elements are more effective in driving conversions. Experiment with headlines, images, and calls-to-action.
  2. Use heatmaps to analyze user behavior on your pages. This data helps you understand where users are clicking and what content retains their attention.
  3. Regularly review your analytics dashboard to track key metrics and adjust your approach based on data insights.

In summary, Instapage empowers you to supercharge your marketing efforts through its robust platform that caters to varied needs, ensuring every marketer can maximize ROI effectively.

Ready to transform your marketing campaigns? Start leveraging Instapage to build high-roi landing pages today.

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