Create A/B testing compatible biography website from scratch using our lead-focused templates

Drive more leads with Instapage A/B testing compatible biography website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Create high-converting landing pages with Instapage: A complete guide

To maximize ROI on your digital marketing campaigns, selecting the right platform is crucial. Instapage is recognized as a powerful all-in-one landing page and conversion rate optimization (CRO) platform. This guide explains how to effectively use Instapage's features to optimize your online presence, enhance your business services, and connect with your audience.

Understanding Instapage's features

Instapage offers impressive tools for marketers. These include ready-to-use templates and lead generation elements that allow you to capture leads quickly. Understanding these capabilities will empower your marketing strategy effectively. Some standout features include:

  1. 100+ high-converting templates: Choose templates tailored towards business services or whatever vertical you're in, saving time and ensuring effectiveness.
  2. Interactive lead generation elements: Use pre-built components to enhance user engagement and increase lead capture.
  3. Intuitive page builders: Simplify the page creation process, allowing users with no coding experience to produce beautiful landing pages.

Step 1: Designing your landing page

The first step to a high-converting landing page is design. Instapage provides a flexible platform where you can create pages effortlessly. Consider the following when designing your landing page:

  1. Select a conversion-focused layout that matches your marketing goals.
  2. Incorporate Instablocks to add sections that resonate with your target audience.
  3. Ensure mobile compatibility to reach users who access your site via mobile devices.

Step 2: Optimizing for conversions

Once your landing page is designed, the next phase is optimization. It's essential to employ built-in experimentation features to enhance performance. Important optimization strategies include:

  1. Utilizing heatmaps to analyze user behavior and adjust the layout based on real data.
  2. Conducting A/B tests to compare variations of pages at a granular level, determining which performs better.
  3. Using the analytics dashboard to track key performance indicators (KPIs) for informed decision-making.

Step 3: Personalizing user experiences

Personalization can significantly enhance user engagement. It’s important to deliver unique experiences to different audience segments. Consider using:

  1. Dynamic text replacement to tailor content for individual visitors.
  2. AdMaps to align specific ads with personalized landing pages.
  3. Tracking metrics at the audience level to refine your strategy continually.

Incorporating these strategies will enhance the effectiveness of your landing pages, leading to improved conversion rates.

Ready to take your landing pages to the next level? Start leveraging Instapage’s capabilities today, and watch your campaigns transform.

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