Bring your ideas to life with Instapage's A/B testing compatible 404 error page template

Unleash your creativity with the A/B testing compatible 404 error page template. Try Instapage today.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An essential guide to instapage's powerful landing page and CRO features

In the competitive digital landscape, having a powerful landing page and conversion rate optimization (CRO) strategy is crucial. Instapage is designed to provide marketers with every tool necessary to boost campaign performance and achieve maximum ROI. By harnessing Instapage’s features, businesses can craft high-converting landing pages that engage visitors effectively.

Understanding the importance of landing pages

Landing pages serve as critical touchpoints for converting visitors into leads or customers. They are strategically designed to focus the visitor's attention on a specific offer while guiding them towards a desired action. With Instapage, you can select from over 100 professionally designed templates that align with your marketing goals, ensuring that you meet your audience where they are.

  1. High Converting Designs: With high-converting templates, you can quickly implement successful strategies.
  2. Customizable Features: Easily tailor landing pages to fit your unique branding and messaging.
  3. Lead Generation Tools: Utilize forms and calls-to-action strategically placed to maximize lead capture.

Step 1: Creating Your Landing Page

To start with Instapage, choose a template from their extensive library and customize it based on your campaign’s needs. The drag-and-drop builder makes it easy to place elements, adjust layouts, and integrate CTAs.

  1. Select a template that matches your campaign goal.
  2. Use drag-and-drop functionality to customize the layout and content.
  3. Preview changes in real-time to ensure optimization before publishing.

Step 2: Optimize for Conversions

After your landing page is live, it's crucial to monitor its performance and optimize it continually. Instapage offers built-in A/B testing capabilities that allow you to experiment with various elements and see what resonates with your audience.

  1. Set up A/B tests to determine the most effective headlines and CTAs.
  2. Analyze heatmaps to understand visitor behavior and adjust based on insights.
  3. Refine your content with metrics from performance analytics to enhance conversions.

Step 3: Personalization for Higher Engagement

To further enhance engagement, utilize Instapage’s personalization features. By tailoring the content displayed to different audience segments, you can create a more relevant experience that drives conversions.

  1. Leverage dynamic text replacement to personalize headlines based on traffic source.
  2. Align dedicated landing pages for specific ad campaigns to ensure consistency.
  3. Track interactions on personalized pages to assess and optimize performance.

Using Instapage’s robust features for landing pages and CRO, marketers can create a streamlined path to conversion.

Ready to elevate your marketing campaigns? Sign up for Instapage today and transform your approach to landing pages and lead generation.

People also ask about A/B testing compatible 404 error page template

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results