Instapage vs. Unbounce
Don’t get stuck with basic tools that don’t scale
The ONLY complete Landing Page, Lead Generation & CRO Platform. Launch your landing pages in minutes and campaigns in days. No need for developers, technical resources, large teams, or huge budgets.
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Get more value for the same budget with Instapage
| Feature | Instapage | Unbounce |
| Drag & Drop Builder | ||
| A/B Testing | ||
| Popups, Forms, Sticky Bars | ||
| AI Copy, AI Experimentation | ||
| Real-time Visual Collaboration | ||
| Reusable Blocks, Multi-step Forms, Popups | ||
| Auto-responsive Design | ||
| Advanced personalization | ||
| Heatmaps | ||
| Global Blocks | ||
| Enterprise Ready Platform | ||
| CSM, Professional Services |
Trusted solution for growing business
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
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Why Instapage is the smarter choice for your campaigns
Everything you need to build, scale, and optimize high-converting landing pages—without extra resources
Powerful landing page builder
Build stunning, high-converting landing pages with an intuitive drag-and-drop builder, built-in AI content generation, and on-page collaboration, and launch more landing pages and campaigns faster. No coding skills needed.
Effortless scaling
Create landing pages at scale with 500+ optimized templates for any industry and use case. Save and reuse blocks with Instablocks and update hundreds of pages instantly with Global Blocks.
Personalized experiences
Deliver matching landing pages for every campaign, ad, and audience with Personalization, and use AdMap to seamlessly visualize and connect them all in one place.
Complete CRO suite
Use AI-powered A/B testing to optimize landing page performance, heatmaps to understand user behavior, seamless integration with Google Analytics for thorough tracking, and real-time reporting to make adjustments on the fly.
Integrations with your favorite tools
Easily integrate with over 120 apps, including your go-to advertising, CRM, email, e-commerce, marketing, and sales platforms. Instapage fits right into your martech stack.
Enterprise-ready solution
Scale confidently with top-tier security, compliance with SoC2, CCPA/CPRA, EU data privacy framework, and advanced audit logs. Instapage is designed to keep up with your team’s growth.
Powerful landing page builder
Build stunning, high-converting landing pages with an intuitive drag-and-drop builder, built-in AI content generation, and on-page collaboration, and launch more landing pages and campaigns faster. No coding skills needed.
Effortless scaling
Create landing pages at scale with 500+ optimized templates for any industry and use case. Save and reuse blocks with Instablocks and update hundreds of pages instantly with Global Blocks.
Personalized experiences
Deliver matching landing pages for every campaign, ad, and audience with Personalization, and use AdMap to seamlessly visualize and connect them all in one place.
Complete CRO suite
Use AI-powered A/B testing to optimize landing page performance, heatmaps to understand user behavior, seamless integration with Google Analytics for thorough tracking, and real-time reporting to make adjustments on the fly.
Integrations with your favorite tools
Easily integrate with over 120 apps, including your go-to advertising, CRM, email, e-commerce, marketing, and sales platforms. Instapage fits right into your martech stack.
Enterprise-ready solution
Scale confidently with top-tier security, compliance with SoC2, CCPA/CPRA, EU data privacy framework, and advanced audit logs. Instapage is designed to keep up with your team’s growth.
A recognized leader loved by customers around the world
Convert more clicks into customers
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