Make a custom website for Content strategists

A content strategist plans, creates, and manages digital content to serve both business goals and user needs. Their role combines strategic thinking with hands-on content work - from conducting user research and creating content guidelines to managing content projects and measuring results.

The 50/50 rule of content creation says itʼs much harder to convince somebody to consume the 1st half vs the 2nd half of your content. Once theyʼve committed for the first half, theyʼre much more likely to continue to the end but getting there is the hard part. Thatʼs why you should always start out strong.

The 50-50 content strategy emphasizes an equal focus on promotional and educational content. This approach is particularly useful in content marketing, where the goal is to balance providing valuable information that educates the audience and promoting products or services.

How to create a content strategy Identify your content goals. Create content marketing personas. Refine your SEO practices. Analyse competitorsʼ content and marketing strategy. Audit your content library. Design a content-focused customer journey. Develop a process to generate content. Measure the success of your content.

Setting SMART goals is a crucial component of a successful content strategy. SMART goals are Specific, Measurable, Achievable, Relevant and Time-bound, and they ensure your content strategy is focused and aligned with your business objectives.

This page is designed to help creators evaluate if theyʼre producing such content. Self-assess your content. Provide a great page experience. Focus on people-first content. Avoid creating search engine-first content. Get to know E-E-A-T and the quality rater guidelines. Ask Who, How, and Why about your content.

The 7 elements of a successful content marketing strategy: Brand identity guidelines. Target audience profiles and journey. Documented goals and objectives. An optimized content production process. A content calendar and schedule. Different types of quality content. Data collection and analysis.