Make your web page for Key account managers and convert leads into revenue

After gaining experience and success in the role of Key Account Manager, one may be promoted to Senior Key Account Manager. In this role, the focus is on managing larger accounts, developing and implementing key account strategies, and leading a team of Key Account Managers.

A key account manager is typically considered a middle-level manager. This role involves managing important client accounts and coordinating between various departments within a company to ensure that the needs of key clients are met.

In our experience, when a Key Account Manager handles up to 5 accounts at best, there is scope to efficiently grow these large accounts using a focused approach. Also, from a leadership standpoint, they need focused governance to understand Key Account Management performance.

Since key account managers are sales professionals, they will have several years of professional experience. They often start out as junior sales managers, later become a senior sales manager and then take the route to becoming a key account manager. Special expertise in many industries is indispensable.

They play a critical role in new business pitches as well as are responsible for the effective on-boarding of new clients. Another key responsibility is to develop and achieve sales through the direct sales channel.

Service-oriented ready to go the extra mile for their clients. Strategic doesnt get trapped in the weeds, understands the bigger picture. Proactive doesnt wait to take action, is in charge. Responsible takes responsibility for their actions and outcomes; is accountable to other.

5 Steps to Great Account Management Step 1: Profile your accounts. Step 2: Identify the Decision-making Group. Step 3: Target opportunities with greatest Return on Time Invested. Step 4: Put your action plan together. Step 5: Execute against the plan.

They must have the ability to inspire trust and to motivate people. Excellent listening and consultative skills are highly necessary. As is the ability to understand and manage complex relationships with the customer and internally. They must be willing to take some risks.

Key Account Management Process. Step 1: Building a Framework. Step 2: Account Segmentation. Step 3: Defining Roles and Responsibilities. Step 4: Draw up a Key Account Plan Blueprint. Step 5: Get into Action. Step 6: Track, Monitor, and Recalibrate. Step 7: Communicate with internal and external stakeholders.

Key account managers need to listen closely, translate the clients needs to the relevant people within their organization, and make sure the clients requests are handled in an efficient and timely manner.