Make your web page for hospitality teams for higher conversions

Take advantage of Instapage to effortlessly create your web page for hospitality teams. Show off your brand to your target audience and stakeholders. Achieve impressive conversion rates with our intuitive and robust page building, testing, and optimization features.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Boost results through landing page optimization
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Improve alignment across your creative team sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Make your web page for hospitality teams with Instapage

Creating engaging and purposeful landing pages is vital for hospitality teams aiming to attract more customers and improve service engagement. Instapage offers flexible, easy-to-use templates that enable marketers to build their pages swiftly without needing any technical expertise. In this guide, we will discuss how hospitality teams can leverage Instapage to enhance their online presence and boost conversion rates.

Understanding your audience

The first step in creating an effective web page for hospitality teams is understanding who you're targeting. Using audience segmentation tools allows you to personalize content for various groups, such as corporate clients, leisure travelers, or event organizers. By identifying the preferences and behaviors of these segments, you can tailor your messaging accordingly.

  1. Audience Personas: Creating detailed personas helps you cater to the specific needs and preferences of your potential visitors.
  2. Surveys and Feedback: Gathering data directly from past guests can offer invaluable insights into what they value in a hotel or service.
  3. Market Trends: Keeping up with trends in the hospitality industry can help you anticipate customer needs before they arise.

Designing your landing page

Once you understand your audience, it's time to design a landing page that reflects their expectations. Instapage provides over 100 customizable layouts tailored for conversion.

  1. Use of high-quality images: Showcase your rooms and services with professional photography to evoke a feeling of luxury or comfort.
  2. Clear and persuasive CTA: Aiming for immediate action, utilize buttons that call visitors to book or inquire more about your services.
  3. Simple navigation: Ensure users can easily explore your offers and specials without overwhelming them with too many options.

Optimization and A/B testing

After launching your landing page, the next step is optimization. Employing A/B testing is crucial in determining which elements resonate best with visitors.

  1. Headlines and CTA variations: Experiment with different headlines and calls to action to see which garners the highest conversion rates.
  2. Color and layout changes: Adjusting colors or the format can significantly impact user engagement and behavior.
  3. Tracking performance: Use analytics tools to assess how your landing page is performing over time and make data-driven decisions.

By following these steps, hospitality teams can effectively enhance their web presence and drive conversions. With tools like Instapage, creating a robust landing page experience has never been easier.

Now is the perfect time to elevate your hospitality team’s online strategies. Explore the numerous features offered by Instapage to turn casual visitors into loyal customers.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to make your web page for hospitality teams in action

See how to make your web page for hospitality teams in action

This tutorial demonstrates a method for auditing branding and design elements of business websites, specifically focusing on motels in Prince Edward County, Ontario. The presenter emphasizes the purpose of conducting a branding audit in the hospitality industry and clarifies that their analysis is based on randomly selected websites found through a Google search, without any personal connection to the businesses. The first site, Lakeside Village Inn of Wellington, is described as a decent but outdated website that appears to have been created by a small business owner with limited design knowledge. The presenter notes that the website may not be updated because the owner may perceive it as a static entity that doesn't require regular revisions.

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