Make your upsell page designed for Public Relations

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Public Relations.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Boost results through landing page optimization
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Improve alignment across your creative team sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Make your upsell page for Public Relations using Instapage

Creating an effective upsell page tailored for Public Relations can significantly enhance your marketing strategy. Instapage provides a seamless experience for marketers to build insightful and data-driven landing pages. By leveraging over 100 customizable layouts and using features designed for conversion optimization, you can swiftly launch and promote your PR initiatives.

Understanding the importance of upsell pages in Public Relations

Upsell pages play a pivotal role in the customer journey, especially within the Public Relations sector. These pages serve as touchpoints where potential clients can see added value in your services. They should showcase related services or products that complement existing offerings, driving additional revenue and enhancing customer loyalty.

  1. Highlight valuable services: Ensure the upsell page outlines services that enhance the original offering and directly address client needs.
  2. Use compelling visuals: Integrate eye-catching graphics and videos that align with your branding to capture attention more effectively.
  3. Include testimonials or case studies: Display success stories that show how your PR services have benefited past clients. This builds credibility and trust.

Step 1: Customize your landing page layout

Begin by selecting a layout that aligns with your PR goals. Instapage offers flexible design options that make it easy to tailor your page for various audience segments.

  1. Select an appropriate template: Choose a layout that speaks directly to PR audiences.
  2. Incorporate dynamic text: Use dynamic text replacement for personalized messaging that resonates with different stakeholders.
  3. Utilize AdMaps: Align your ads strategically with the upsell page to create a coherent user experience.

Step 2: Optimize for conversions

Next, ensure your upsell page is optimized for higher conversions. This includes using built-in experimentation tools to assess what works best.

  1. Conduct A/B testing: Experiment with different headlines and CTAs to determine what drives the highest engagement rates.
  2. Utilize heatmaps: Analyze user behavior through heatmaps to refine page elements for better positioning.
  3. Leverage analytics: Review performance metrics to understand traffic sources and user interactions.

Step 3: Collaborate and finalize your page

Finally, use Instapage’s collaboration features to gain feedback and share the page seamlessly with stakeholders.

  1. Enable real-time edits: Collaborate with your team to make quick adjustments based on feedback.
  2. Share securely: Use secure links to allow outside stakeholders to review your upsell page before launching.
  3. Gather final feedback: Ensure all team members have given input to polish your page to perfection.

By following these steps, you can effectively leverage Instapage to create a robust upsell page that enhances your Public Relations efforts. This not only boosts customer engagement but also aligns with your overall marketing strategy.

Ready to elevate your PR marketing with effective upsell pages? Start today with Instapage and create high-impact landing pages that convert!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to make your upsell page for public relations in action

See how to make your upsell page for public relations in action

In this video, Patrick Dang explains the concept of upselling, which involves encouraging existing customers to purchase more of the same product or an upgraded version. Upselling is not about selling completely different products; rather, it focuses on maximizing sales from existing customers by offering additional value, often at a higher price. For example, in the software-as-a-service (SaaS) sector, upselling might involve persuading customers to upgrade to a premium version of a software product they are already using. The video aims to teach viewers how to effectively implement upselling strategies in their own businesses to generate increased sales.

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