Make your streamlined social proof website

6 types of social proof (with examples) Case studies. Data-driven, in-depth analysis of the product or service you provided a current customer with. Testimonials. Simple, short-form recommendations from happy current customers. Reviews. Social media. Trust icons. Data / numbers.

Testimonials and reviews Reviews are the quintessential example of social proof. And including ratings and reviews on your website as well as sharing on social media lets your audience know what others think. Take a look at this Tweet from Leadpages sharing a TechRadar review of their SaaS product.

In the context of marketing, social proof provides evidence of the popularity or usability of a brand among consumers to influence the purchase decisions of prospective and returning customers.

In other words, when weʼre not sure what to do, we often take cues from others. We assume people around us know something we donʼt, and we model our behavior after theirs. If youʼve ever seen a long line outside a restaurant and thought, They must serve good food, youʼve felt the effects of social proof.

Place social proof above the fold (the first section of the website someone sees before scrolling). Donʼt make visitors search for social proof. Make it the first thing they see.

Social proof is evidence that supports marketing claims. Social proof uses the words or actions of an audience to add credibility to a brandʼs value proposition. Itʼs a key ingredient to high-performing landing pages.

There are so many ways to add real social proof, youʼre sure to have one or more of these options available to you. Embed your social media feed and include user-generated content. Add testimonials in line or with a carousel. Embed customer reviews from a trusted platform. Create a portfolio page.

How does social proof apply to your marketing strategy? 5 Ways to Leverage Social Proof on Social Media. Use Testimonials as social proof on social media. Embed Social Media Testimonials to Your Website. Show Follower Counts from Social Media on your Website. Show the Number of Social Media Shares on your Website Posts.