Make your tailored splash page for Housing specialists

Empower Housing specialists with Instapage to deliver impactful splash page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Boost results through landing page optimization
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Power up landing pages with AI Power up landing pages with AI sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Improve alignment across your creative team sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your effective splash page for housing specialists with Instapage

Building an engaging splash page specifically for the housing sector is crucial for marketing success. Instapage equips you with the tools to craft landing pages that not only reduce costs but also significantly enhance conversion rates. This process will guide you through the essentials of making your splash page resonate with potential clients in the housing market.

Step 1: Choose a template tailored for housing specialists

Start your journey by selecting one of Instapage’s expertly designed templates. Each template is conversion-focused and optimized for performance, ensuring that your content hits home effectively.

  1. Conversion-focused layouts: Select from over 100 layouts optimized to convert visitors into leads.
  2. Mobile-responsiveness: Ensure that your splash page performs equally well on devices of all sizes.
  3. Customization options: Modify elements easily to align with your brand’s unique identity.

Step 2: Personalize your content for your target audience

High-performing content resonates with your specific audience. Use dynamic text replacement to tailor messaging based on where your users come from, enhancing the relevance of your landing page.

  1. Segment your audience: Identify key demographics in the housing sector to customize your messages.
  2. Utilize AdMaps: Align your ads with specific landing pages, ensuring consistent messaging.
  3. Leverage data tools: Track metrics to refine your audience targeting over time.

Step 3: Optimize using Instapage’s robust features

To maximize your conversion potential, utilize Instapage’s built-in optimization features. Conduct A/B testing to compare different versions of your splash page and use detailed heatmaps to understand user behaviors.

  1. A/B testing: Test different headlines, images, and layouts to see which performs best.
  2. Heatmaps: Analyze on-page behavior to see where users are clicking and scrolling the most.
  3. Analytics dashboard: Review performance metrics to gauge success and areas for improvement.

By following these steps, you will create a splash page that is not only visually appealing but also conversion-oriented, tailored specifically for the housing market.

Start building your high-converting splash page today with Instapage’s intuitive platform that meets the demands of housing specialists.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See how to make your splash page for housing specialists in action

See how to make your splash page for housing specialists in action

Your real estate landing page, whether viewed as a one-page ad or elevator pitch, is crucial for conversions. This video will explore various creative inspirations for effective landing pages, also known as squeeze pages, which serve as the first impression of your brand. Those visiting your page are already interested in your services; the goal is to convert them into leads. The tutorial will cover essential elements that make a real estate landing page successful, guide viewers on how to create their own, and showcase 15 popular landing page examples. Kyle Handy, a realtor and team leader in San Antonio, Texas, is here to help realtors, team leaders, and brokers grow their real estate businesses through proven digital marketing strategies and content creation methods.

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