Make your splash page designed for Construction

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Construction.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Boost results through landing page optimization
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Improve alignment across your creative team sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Make your splash page for Construction with Instapage

Creating a splash page for construction projects effectively enhances your marketing strategy, allowing you to connect with potential clients immediately. Instapage offers a robust platform that empowers marketers to reduce costs and grow conversions while delivering engaging landing page experiences perfect for the construction industry.

Understanding the Importance of a Splash Page

A splash page acts as the first point of contact between your construction brand and potential clients, capturing attention through appealing visuals and targeted messages. This step is crucial in defining the user’s journey and can dramatically increase conversion rates. To make your splash page for construction effective, you should focus on relevant content and seamless designs that resonate with your audience.

  1. Clarity of Message: Your splash page should clearly communicate what services you offer and what sets you apart from competitors.
  2. Visual Appeal: Utilize high-quality images of your construction projects to draw in visitors and establish trust.
  3. Strong Call-to-Action: Encourage visitors to engage with your content by including clear, dynamic CTAs tailored to your target audience.

Step 1: Choose a Template Tailored for Construction

Instapage provides over 100 conversion-focused templates that can be customized for your construction needs. Select a layout that aligns with your brand's identity and conveys professionalism.

Step 2: Optimize for Conversion

Enhancing your splash page for construction involves utilizing Instapage's built-in optimization features. Implement A/B testing to compare different layouts and content, ensuring that your page is continuously improving based on live data. Focus on key metrics such as bounce rates and average time spent on the page.

  1. A/B Testing: Regular experiments with variations of your splash page to find what resonates best with your audience.
  2. Heatmaps: Analyze user interaction on your page to see where visitors are clicking or losing interest.
  3. Analytics Dashboard: Use comprehensive analytics to adjust your strategies based on real-time performance.

Step 3: Personalize the User Experience

To make your splash page even more effective, tailor the content to your audience's preferences. Instapage allows you to use dynamic text replacement and AdMaps to align your messaging with your visitor's needs.

  1. Dynamic Text Replacement: Connect with your audience by customizing the language based on where they came from or their previous interactions.
  2. AdMaps Integration: Streamline your ad campaigns by ensuring that the messaging and visuals are consistent on your landing pages.
  3. Performance Tracking: Assess how tailored content affects your conversion rates using audience-level data.

By following these steps, you can effectively develop a compelling splash page that not only captures leads but also builds your construction brand's credibility.

Ready to launch your splash page for construction? Sign up for Instapage today and explore how our platform can enhance your marketing efforts!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to make your splash page for construction in action

See how to make your splash page for construction in action

Driving traffic to your website or landing page is futile if visitors leave after a quick glance, concluding that your offerings aren't for them. Unfortunately, this is the reality for most sites, where statistics indicate that 95-98% of first-time visitors leave and never return. This means that out of every 100 visitors, only a handful will engage with your content. To address this issue, this video tutorial aims to guide you in creating a high-converting landing page that not only looks appealing but is also functional. You will learn how to build such a landing page in just a few minutes, and at the end, you will receive a specific template to assist you further.

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