Make your splash page designed for Communications

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Communications.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Boost results through landing page optimization
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Improve alignment across your creative team sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Make your splash page for communications effectively with Instapage

Creating a compelling splash page for communications is essential in establishing your brand's presence online. Instapage offers a versatile platform that allows marketers to design targeted landing pages that enhance brand trust and customer loyalty. With our user-friendly interface, even those without coding skills can create high-converting pages that resonate with their audience.

Identify Your Audience for Your Splash Page

To make your splash page effective, start by defining your target audience. Understanding who your audience is allows you to craft messages that speak directly to them. Whether your focus is on business services, tech, education, or financial services, tailoring your content to the audience's needs enhances engagement.

  1. Demographic insights: Analyze age, location, and interests to connect with your audience better.
  2. Pain points: Identify the specific challenges your target audience faces that your services can solve.
  3. Content preferences: Review what type of content resonates most with your audience—videos, blogs, or infographics.

Designing Your Splash Page

Once you know your audience, it's time to design your splash page. Instapage simplifies this process through the use of its extensive library of over 100 conversion-focused layouts and Instablocks.

  1. Choose a layout: Select a layout that matches your campaign objectives. The design should reflect your branding and appeal to your target audience.
  2. Utilize Instablocks: Use pre-designed blocks to incorporate essential elements like testimonials, service highlights, and calls to action seamlessly.
  3. Focus on mobile responsiveness: Ensure your splash page looks great on all devices, as many users will access it through mobile.

Optimize for Conversions

Now that you have a beautiful splash page, optimizing it for conversions is crucial. Instapage comes equipped with powerful optimization tools.

  1. A/B testing: Regularly test different headlines, images, and calls to action to see what performs best.
  2. Heatmaps: Utilize heatmaps to gain insights on user behavior and make necessary adjustments to improve engagement.
  3. Analytics: Leverage Instapage's analytics dashboard to track performance and refine your strategy continuously.

By following these steps, you'll create a splash page that attracts visitors and boosts conversions.

Start by harnessing the power of Instapage today and watch your communications flourish with tailored landing pages.

Join other successful marketers who trust Instapage to elevate their communications. Sign up now for a free trial and experience a seamless page creation process.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to make your splash page for communications in action

See how to make your splash page for communications in action

This tutorial by Sabina from Origami Connect focuses on SharePoint communication sites, often utilized as landing pages for HR resources and Learning and Development, as well as for sales and marketing teams. Employees frequently visit these sites seeking announcements or resources to assist in specific tasks like booking vacations, submitting expenses, or downloading sales materials. An example discussed is an HR resource site from Microsoft, which prominently features news, charts, and resource links. However, Sabina points out that employees may not visit these sites primarily for HR news, as they likely seek forms for HR-related requests. Additionally, large banners can hinder navigation, particularly on laptops, indicating room for design improvement. The tutorial suggests exploring a more effective design from Origami, emphasizing better accessibility for users.

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