Make your tailored splash page for Co-presidents

A landing page is a webpage designed to persuade users to take one specific action. For example, having users sign up for a newsletter, purchase a product, or RSVP for an event. Users typically arrive at landing pages via a pay-per-click advertising campaign.

The 7 best landing page builder apps Carrd for making free landing pages. ConvertKit for driving email newsletter signups. Unbounce for small businesses with a budget. Swipe Pages for mobile-first landing pages. Leadpages for selling products on a landing page. Landingi for small businesses without a budget.

Audience-aware copy: To create a high-converting landing page, youve got to know your audience and speak to the benefits they care about most. The copy here focuses on big data and machine learning algorithms because theyre after data-driven marketers. Smart.

You dont want to mislead your audience or prospects. Therefore, you want to customize your landing page URL with what your multi-location business is promoting. If youre implementing your keyword strategy, this should happen naturally. For example, include a service or product name in your landing page URL.

The pages should be simple and free of distractions. Anything you put on the landing page should focus on your goal and drive the visitor to take a specific action. You can use animation and videos to make the page interesting, but dont make them distracting.

Quality content is readable, useful content. And though quality is internal to an organization, a successful landing pages content should support both the buyers journey (awareness, consideration, decision) and the conversion funnel (awareness, interest, desire, and action).

High-converting landing pages use a combination of optimized and personalized elements, such as a benefit-driven headline, value proposition-focused copy, relevant media, social proof, and a conversion-worthy CTA offer to persuade visitors to opt-in. An ineffective landing page is a page that does the opposite.

The best landing page copy should be clear, easy to read, and make a specific point. Use bullet points, headings, and bold font to make content easier to read. Every single sentence and word on your landing page should serve a purpose, and that purpose should be to support your call to action.