Make a high-performance shopping cart page optimized for Epic

Utilize Instapage to reduce costs, enhance conversions, and deliver tailored experiences in Epic.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Boost results through landing page optimization
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Power up landing pages with AI Power up landing pages with AI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Improve alignment across your creative team sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Make your shopping cart page in Epic: A Comprehensive Guide

Creating an effective shopping cart page is critical for optimizing conversions and customer satisfaction in the e-commerce landscape. Instapage empowers marketers to design high-converting landing pages without the need for any coding, making the process accessible and efficient. With a vast library of conversion-focused layouts, this guide will take you through the essential steps to make your shopping cart page stand out and meet your audience's needs successfully.

Prepare Your Content and Strategy

Before diving into page creation, outlining your content strategy is pivotal. Consider what elements will create a seamless user experience and increase trust and conversion rates. Conduct audience research to understand their specific concerns and preferences, and make sure to incorporate dynamic text to personalize their journey.

  1. Audience Research: Identify key demographics and preferences to tailor the shopping experience.
  2. Content Strategy: Plan essential elements such as product descriptions, reviews, and payment options.
  3. Trust Elements: Incorporate testimonials and secure payment logos to enhance brand trust.

Utilize Instapage Templates and Instablocks

Once your strategy is clear, start building your page using Instapage’s extensive library of templates and Instablocks. These features allow marketers to create a customized shopping cart experience without the need for a developer.

  1. Select a Template: Choose a conversion-optimized template from the library that aligns with your brand.
  2. Utilize Instablocks: Drag and drop essential elements like product images, descriptions, and checkout buttons using Instablocks for easy customization.
  3. Responsive Design: Ensure your shopping cart page is mobile-friendly to cater to on-the-go shoppers.

Optimize for Performance and Personalization

After creating your layout, focus on optimizing for conversions. Utilize A/B testing and analytics tools to measure customer behavior and refine your content accordingly.

  1. A/B Testing: Experiment with different headlines, button colors, and layouts to see what performs best.
  2. Dynamic Text Replacement: Personalize user experience by dynamically incorporating specific ad content.
  3. Heatmaps: Use heatmap insights to see where users click and make necessary adjustments to enhance UX.

Finally, review your page for user experience and ensure all elements align with your brand voice.

Once your shopping cart page is fully customized and optimized, you’re ready to launch. This strategic approach not only drives conversions but also builds customer loyalty.

Ready to enhance your e-commerce strategy? Start creating your high-converting shopping cart page with Instapage today and experience the difference in customer engagement and sales.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to make your shopping cart page in epic in action

See how to make your shopping cart page in epic in action

In this video tutorial, Claudio from Visual Model WordPress Themes explains how to create essential WooCommerce pages, specifically the Cart, Checkout, and My Account pages. He begins by assuming the viewer has already set up their WordPress site and created products. To start the shopping process, he emphasizes the importance of having a dedicated Cart page. If a Cart page is not previously created and set in WooCommerce, users will be redirected to their site's homepage upon clicking the 'view cart' button. Claudio guides viewers to create a new page titled 'Cart' and suggests using a page builder for customization. He stresses that the Cart page should be the first focus when setting up WooCommerce functionalities for optimal shopping experience.

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