Make your shipping page optimized for Workstation

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on Workstation.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Boost results through landing page optimization
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Improve alignment across your creative team sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create your shipping page on Instapage: A Comprehensive Guide

Building an effective shipping page is crucial to enhance your marketing strategy and foster customer trust. Instapage empowers marketers to quickly design and publish shipping pages without needing complex coding skills, which can help organizations in sectors like Tech/SaaS, Financial Services, and Education engage their customers better. In this step-by-step guide, we'll explore how to effectively create your shipping page on Instapage.

Step 1: Choose the Right Template

Start by selecting a template that aligns with your business needs. Instapage offers a library of over 100 conversion-focused layouts that cater specifically to various industries, allowing you to tailor your design effectively.

  1. Select a layout that matches your brand identity. Ensure the colors and fonts are consistent with your overall branding.
  2. Consider a template optimized for mobile users, as many shoppers in sectors like Business Services and Marketing often browse on their smartphones.
  3. Check for built-in conversion tools like forms or calls-to-action in the template, vital for driving sales and inquiries.

Step 2: Optimize for Conversions

After choosing a template, it's time to optimize your shipping page for higher conversions. Instapage provides built-in experimentation features that allow you to test different elements of your page.

  1. Utilize heatmaps to understand on-page behavior, ensuring that your crucial information is where the users most engage.
  2. Implement A/B testing to experiment with different headlines or images, guiding your audience effectively based on their preferences.
  3. Review your analytics dashboard regularly to assess performance metrics and make data-driven improvements.

Step 3: Enhance Personalization

Personalization can significantly impact conversion rates, and Instapage excels in this area. By utilizing dynamic text replacement, you can create tailored experiences for distinct audience segments.

  1. Set up AdMaps to link specific ads to custom landing pages that cater to unique customer queries and needs.
  2. Use audience targeting metrics to track engagement levels, allowing you to refine your content strategy further.
  3. Consider including location-based elements to resonate with your audience in the USA, making the shipping process feel local and personalized.

With these essential steps, you'll have a functional and engaging shipping page that meets your marketing objectives.

Don’t miss out on the chance to enhance your customer experience and elevate your brand trust through effective shipping page designs on Instapage.

Explore Instapage today and start creating personalized landing pages that convert! Get started now for optimal results in your marketing campaigns.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to make your shipping page on workstation in action

See how to make your shipping page on workstation in action

In this WooCommerce tutorial, Rana guides viewers on setting up shipping methods within the WooCommerce plugin for an e-commerce website. The video follows a previous tutorial covering basic WooCommerce settings. Rana encourages new viewers to subscribe and activate notifications for future videos. The tutorial begins by navigating to the WordPress dashboard, accessing the WooCommerce settings, and selecting the 'Shipping' tab. Various options for shipping setup are presented, leading to the creation of a shipping zone, which is essential for determining shipping methods and rates for customers. The video aims to provide both basic and advanced shipping setup guidance.

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