Make your tailored sales page for Sales leads

Some secrets of high-converting sales pages include: A clear and attention-grabbing headline. Credibility and social proof through customer testimonials or reviews. Limited time offers or scarcity tactics to create a sense of urgency. Easy-to-understand pricing and payment options. A persuasive and compelling call-to-action.

A successful landing page should have one value proposition, one clear message, and one dominant CTA. While there may be pages with a combination of CTAs displayed, design and layout should promote one macro conversion as the most important for user attention. The most successful landing page CTAs are unmissable.

The average cost of building landing pages can be between $200-$3000, depending on the level of complexity and features you want in your design. If youʼre building landing pages on an ad-hoc basis, a $3000 budget might fall on the higher end.

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Here are 19 tips to help you create a sales page that converts. Understand Your Audience. Create a Value Proposition. Get the Price Right. Determine the Right Length. Nail the Headline and Subheadings. Describe Your Product. Show the Benefit of the Benefit. Get the Language Right.

A lead generation landing page should include a strong headline, a clear value proposition, an image or video, a lead capture form, a strong call-to-action (CTA), social proof, and minimal navigation to keep the visitor focused.

A lead gen landing page represents the very beginning of the conversion funnelwhere customers enter their information in exchange for a resource. This information typically includes things like their name, email, industry, phone number, or company size.

High-converting landing pages: Have a strong, contextual hero shot and supporting imagery. Present a single and focused call to action. Clearly state your value proposition with a compelling header and subhead. Outline the features and benefits (with emphasis on the latter)

Most lead-generation sites want visitors to either call in or fill out an email form. Thus a landing page should show a phone number prominently in the upper fold, typically with a call to action, and it may also provide a contact form with an additional call to action.

A conversion rate of 10% or above is considered good in general, although the true definition of good will vary significantly from one industry to the nextand even one landing page to the next.