Make a captivating sales page that makes insurance brokers shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your insurance brokers.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Bell Media cuts production schedules in half with Instapage post-click landing pages
Boost results through landing page optimization
Bell Media cuts production schedules in half with Instapage post-click landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Improve alignment across your creative team sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Insurance web sales: Your ultimate how-to guide

Designing a compelling sales page for insurance brokers is crucial in a competitive landscape, especially in the U.S. Instapage's intuitive platform allows marketers to build effective landing pages quickly, aiming at improving conversions without needing technical expertise. Leverage customizable templates to engage your target audiences within business services, financial services, and beyond.

Step 1: Understanding your audience

Before you start designing your sales page, it's essential to identify your target audience's specific needs and motivations. Understanding their pain points will enable you to tailor your content effectively. For instance, if your audience consists of corporate clients seeking insurance, focus on how your services save them time and increase protection.

  1. Research your audience's demographics—age, gender, income, and location help tailor messaging.
  2. Analyze competitor offerings to find gaps that your services can fill.
  3. Use surveys and feedback tools to understand existing customer challenges.

Step 2: Crafting your value proposition

Your value proposition is crucial in making your sales page stand out. Clearly conveying the unique benefits of your insurance services not only draws attention but establishes trust with potential clients.

  1. Highlight unique selling points such as competitive pricing or specialized expertise.
  2. Incorporate testimonials or case studies to showcase real-world results.
  3. Use compelling visuals that reflect your brand and resonate with your audience.

Step 3: Designing the landing page

A visually appealing, easy-to-navigate landing page can significantly impact conversion rates. Utilizing Instapage's features will ensure you build an effective landing page that captures leads.

  1. Select from over 100 conversion-focused layouts and customize them to represent your brand.
  2. Integrate dynamic text replacement to personalize experiences for different audience segments.
  3. Utilize built-in A/B testing tools to optimize your page continuously.

Finally, measure performance through detailed analytics to adjust and refine your strategy regularly. A well-designed sales page not only attracts but retains prospects, establishing a solid foundation for customer loyalty.

In conclusion, crafting a sales page for insurance brokers using Instapage's platform can considerably enhance your outreach and conversion efforts. Focus on your audience's needs, articulate clear value, and design with purpose.

Ready to get started? Explore Instapage's features today to create landing pages that convert.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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FAQs

See how to make your sales page for insurance brokers in action

See how to make your sales page for insurance brokers in action

This tutorial discusses the essential considerations and goals for building an insurance website. It emphasizes the importance of understanding the purpose of the site, whether for providing information, establishing an online presence, or serving as a business card. The speaker outlines the need for strategic planning before the website is created, including setting clear objectives about what the site should achieve. The discussion includes executing the plans while building the site and the significance of defining the website’s goals upfront. Overall, the tutorial serves as a guide for effectively approaching the development of an insurance website and ensures that it meets the intended purpose.

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