Make your sales page designed for cross-functional teams

Instapage empowers your cross-functional teams to cut costs, boost conversions, and provide impactful landing page experiences that resonate with your audience.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Eurosport Gets a 30% uplift with Instapage personalization
Boost results through landing page optimization
Eurosport Gets a 30% uplift with Instapage personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Improve alignment across your creative team sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create high-converting sales pages for cross-functional teams

Creating effective sales pages is crucial for cross-functional teams, especially in industries like tech, finance, and education. Instapage offers a powerful platform to facilitate this process, allowing marketers to leverage a vast library of conversion-focused templates tailored to unique audiences. This not only improves cost efficiency but also helps in growing conversions while establishing brand trust among stakeholders.

Step 1: Define your goals

Before diving into page creation, it's essential to clarify the purpose of your sales page. Identify whether you're aiming to drive sign-ups, encourage product trials, or generate leads. This clarity sets the foundation for your entire strategy.

  1. Define your audience: Knowing who you are targeting helps in crafting the right message.
  2. Set clear KPIs: Establish what success looks like; metrics like conversion rates or lead quality matter.
  3. Assess your resources: Understand your team’s capacity and select what tools you will utilize, such as Instapage.

Step 2: Utilize Instapage's features

Once your goals are outlined, it's time to take advantage of Instapage's capabilities. Use the built-in experimentation features to optimize your sales pages effectively.

  1. Leverage A/B testing: Experiment with different versions of your page to find out what resonates with your audience.
  2. Apply heatmaps: Understanding how users interact with your page allows for targeted improvements in layout.
  3. Connect analytics tools: Instapage integrates easily with various analytics setups to provide deeper insights.

Step 3: Collaborate and iterate

Collaboration ensures that you incorporate various perspectives and insights. Use Instapage's real-time editing tools to facilitate seamless teamwork.

  1. Instant feedback: Utilize the commenting features to receive quick input from stakeholders.
  2. Share pages securely: Distribute prototypes to key team members or external clients safely.
  3. Conduct reviews: Regular project check-ins can help identify areas needing adjustment before final launch.

Following these steps, your sales page will not only be visually appealing but also optimized for conversion, aligning perfectly with your cross-functional team objectives.

Utilize Instapage for rapid iterations and improvements based on real user behavior to create a consistent conversion-centric experience.

Start today by exploring Instapage's powerful tools and templates designed for marketers across diverse industries. Transform your sales pages into conversion machines!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to make your sales page for cross-functional teams in action

See how to make your sales page for cross-functional teams in action

When it comes to assets for converting casual readers into customers, your sales page is crucial. It's your main opportunity to inform leads about what you're selling, why it's valuable, and why they should buy it. This video tutorial aims to guide you in creating an effective sales page. I'm Angel Marie from ConvertKit, a platform designed to assist creators in making a living online. To set up your sales page for success, focus on optimizing its content for conversions through six essential steps. Step one: know your audience; you must understand who you're selling to. Step two: develop a value proposition for your product or service, akin to an elevator pitch. Formulate this value proposition by answering how your product helps whom.

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