Make your tailored sales page for Anthropologists

Ethnicity can affect customer behavior. Different ethnic groups have different buying habits, and Anthropology can help you understand each culture you want to market to. For example, if you are selling golf balls to Asians, you should not create a 4 pack of golf balls, because the number 4 is unlucky in that culture.

For example, a Corporate Anthropologist may study consumer behavior to gain insights into how customers make purchasing decisions. Alternatively, they may study organizational culture to understand how employees interact with each other and their managers.

There are many meanings to the expression anthropology at home, the most obvious of which refers to the kind of inquiry developed in the study of ones own society, where others are both ourselves and those relatively different from us, whom we see as part of the same collectivity.

Lets first look at Western Electrics Hawthorne Works in Chicago. It was the site of the first well-known anthropological study in business. This study gave rise to the Hawthorne effect. It says that people will change their behavior when they know theyre being observed.

Anthropology may be helpful to the business world in the process of new thinking and in building new relationship with the communities. - the influence of broad cultural patterns and trends on the prioritization of products and services and on the brand preferences, brand loyalties, etc.

Individuals may use business anthropology to analyze an issue from multiple perspectives. They may also analyze various trends and patterns of human behavior that may affect their desire to purchase various goods and services and use them to increase sales.

Business anthropologists provide unique insights into organizational and customer needs in order for high profile businesses to thrive. Business anthropologists engage in these three general subfields: organizations, marketing and consumer behavior, and design.

These professionals have the insight to help brands better understand their customers and anticipate their needs. They can also help brands better understand the complex social interactions between people.