Make your pricing page in Epic like a pro

Create your pricing page in Epic and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Boost results through landing page optimization
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Power up landing pages with AI Power up landing pages with AI sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Improve alignment across your creative team sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your pricing page in Epic with Instapage

Creating a pricing page is a crucial part of driving conversions for any business. By leveraging Instapage, marketers can craft custom landing pages that not only resonate with their audience but also enhance brand trust and loyalty. With a library of over 100 conversion-focused layouts, you don't need to rely on a developer or code handwritten pages.

Understanding the Importance of a Pricing Page

A well-optimized pricing page can significantly impact your overall conversion rates. This page serves as a critical touchpoint in the customer journey, providing potential clients with transparent information about your offerings. Instapage makes it easier to create pricing pages that align with your marketing strategy and enhance customer confidence through clear presentation.

  1. Build trust: Clearly outline your pricing structure to reassure customers.
  2. Minimize bounce rates: Engage visitors with a well-structured, informative pricing page.
  3. Streamline conversions: Using personalized experiences, target different audience segments effectively.

Step 1: Select a Template

Start by selecting a template that resonates with your brand's message. Using Instapage, you have access to a rich library of templates specifically designed to boost conversions.

Step 2: Customize Your Landing Page

Have your branding reflect throughout the page. Modify text, images, and layouts to ensure that they align with your company's identity and appeal directly to your target audience. Here’s how to optimize:

  1. Use dynamic text replacement to greet returning visitors with personalized messages.
  2. Align specific ads to relevant pricing plans using AdMaps.
  3. Incorporate heatmaps to evaluate visitor interactions on the page.

Step 3: Analyze and Optimize

Once your pricing page is live, utilize Instapage's experimentation features to understand visitor behavior and refine your approach. Continuous optimization will improve engagement and conversion rates.

  1. Conduct A/B tests to determine which elements resonate best with your audience.
  2. Review performance metrics with the analytics dashboard for data-driven decisions.
  3. Iterate on customer feedback to enhance the overall user experience.

Ultimately, a comprehensive approach to creating a pricing page can lead to improved conversions and higher customer loyalty.

Ready to create an effective pricing page? Start using Instapage today to build a landing page that works for you!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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FAQs

See how to make your pricing page in epic in action

See how to make your pricing page in epic in action

In this video tutorial, Neil Patel discusses the essential elements for creating an effective pricing page for software as a service (SaaS) or subscription-based products to maximize conversions. He emphasizes the importance of design, layout, and strategic content placement. Drawing from his experience with Uber Suggest's pricing page and as a co-founder of Crazy Egg, he highlights insights gained from extensive A/B testing and analytics across various industries. While there isn't a one-size-fits-all approach to pricing pages, he aims to provide actionable tips for optimizing them specifically for SaaS products to enhance user engagement and conversion rates.

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