Make an innovative pricing page tailored to online enterprises

Instapage enables online enterprises to reduce costs, grow conversions, and deliver relevant landing page experiences.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Boost results through landing page optimization
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Improve alignment across your creative team sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

How to make your pricing page for online enterprises with Instapage

Creating an effective pricing page is crucial for online enterprises aiming to boost conversions. Instapage offers marketers a powerful platform to develop engaging landing pages that clearly showcase pricing details. With a wide range of customizable templates and dynamic features, Instapage empowers you to tailor your pricing strategy to meet your audience's specific needs.

Step 1: Choose the right template for your pricing page

Selecting an appropriate template is your first step in making your pricing page. Instapage provides over 100 conversion-focused landing page layouts designed for various industries. Consider your target audience, including stakeholders from Business Services, Marketing and Advertising, Tech/SaaS, and Financial Services to select a layout that resonates with them.

  1. Professional designs: Templates that reflect a trustful and reliable brand image.
  2. Responsive layouts: Ensure your pricing page looks great on all devices.
  3. Conversion-optimized: Built with elements that encourage action, like 'Buy Now' buttons.

Step 2: Optimize for conversions

Once you've chosen your template, it is time to optimize your pricing page for maximum conversions. Leverage Instapage's built-in experimentation features to A/B test different pricing structures and visuals.

  1. Heatmaps: Analyze visitor behavior to understand which parts of your pricing page attract attention.
  2. A/B testing: Experiment with variations of your pricing strategies to see which one performs best.
  3. Analytics dashboard: Get detailed insights on page performance and adjust accordingly.

Step 3: Personalize the user experience

Personalization plays a significant role in converting visitors into customers. Utilize Instapage’s dynamic text replacement to tailor messaging based on the audience segment accessing your pricing page.

  1. Dynamic text replacement: Automatically adjust headlines based on visitor data.
  2. AdMaps: Align specific ad campaigns to unique pricing pages that match user intent.
  3. Audience-level metrics: Track how different segments of your audience interact with your pricing page.

By following these steps, you will create a pricing page that resonates with your audience while optimizing performance.

Ready to enhance your online enterprise's pricing page? Start using Instapage today for a streamlined, effective landing page experience that fosters trust and loyalty.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See how to make your pricing page for online enterprises in action

See how to make your pricing page for online enterprises in action

Pricing your products is a crucial decision that significantly impacts your business. A successful pricing strategy involves more than merely calculating costs and applying a markup. This tutorial outlines eight effective pricing strategies aimed at enhancing business competitiveness and increasing sales. The process begins with determining the total cost of producing and delivering a product, factoring in production, business, marketing, and shipping costs. However, pricing isn't solely based on arithmetic; it also involves understanding customer perception. Customers' willingness to pay often hinges more on their emotional responses than on logical assessments of product costs.

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