Make your tailored pricing page for Brand strategists

Empower Brand strategists with Instapage to deliver impactful pricing page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Boost results through landing page optimization
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Improve alignment across your creative team sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Make Your Pricing Page for Brand Strategists

Creating a pricing page tailored for brand strategists involves presenting clear value propositions that resonate with your target demographic. Instapage provides the perfect platform for marketers looking to craft impactful pricing pages that enhance conversions while minimizing costs. With flexible layout options and conversion-focused features, you can design pages that not only attract but also retain customers.

Step 1: Understand Your Audience

Identifying your audience is crucial in developing a pricing page that speaks directly to their needs. For brand strategists in industries such as Marketing and Advertising, offering personalized pricing information can significantly influence decision-making. Use insights from your customer data to inform pricing strategies that appeal to these verticals.

  1. Define your target audience demographics: Understand the characteristics of your ideal customer, including age, profession, and interests.
  2. Create customer personas: Develop detailed profiles representing your target segment, which can guide your pricing decisions.
  3. Analyze competitors: Investigate similar offerings in your market space to ensure your pricing is competitive.

Step 2: Select the Right Layout

Choosing a layout that effectively communicates your pricing strategy makes a substantial difference in user engagement. Instapage offers over 100 conversion-focused layouts designed for optimal user experience.

  1. Utilize Instablocks: These customizable templates can expedite your page setup while ensuring brand consistency.
  2. Incorporate clear call-to-action buttons: Use contrasting colors and strategic placements to draw attention.
  3. Ensure mobile optimization: A responsive design is essential as many users access pricing pages via mobile devices.

Step 3: Optimize for Conversions

Once your page is designed, focus on optimizing it for conversions. Use A/B testing features on Instapage to experiment with different pricing structures and presentations.

  1. Implement A/B testing: Test variations of your pricing options to discover which performs better with your audience.
  2. Analyze heatmaps: Use Instapage’s heatmap tools to identify user behavior and adjust your layouts accordingly.
  3. Leverage analytics: Regularly review your page performance metrics to identify areas for improvement.

Crafting a well-thought-out pricing page is an iterative process that involves understanding your audience, selecting the right design, and continuously optimizing for better results.

By utilizing Instapage, brand strategists can create compelling pricing pages that drive conversions and enhance customer loyalty.

Ready to elevate your pricing strategy? Sign up for Instapage today and start building landing pages that convert.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to make your pricing page for brand strategists in action

See how to make your pricing page for brand strategists in action

Pricing your products is a crucial decision that significantly impacts your business. A strong pricing strategy goes beyond just calculating costs and applying a markup. This tutorial outlines eight effective pricing strategies to enhance competitiveness and boost sales. Initially, pricing requires understanding the total costs involved in creating a product, including production, business, marketing, and shipping costs. However, determining an effective pricing strategy is not solely based on arithmetic. Instead, customer decisions are often influenced by emotions and perceptions rather than just logical evaluations of cost. Ultimately, how much a customer is willing to pay is more about their perception of the product than its actual cost.

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