Make a high-performance press release page optimized for Epic
Utilize Instapage to reduce costs, enhance conversions, and deliver tailored experiences in Epic.
Build landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Personalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment across your creative team
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.
Build landing pages that get resultsBoost results through landing page optimizationPersonalize experiences for higher engagement and ROIMaximize campaign efficiency with ad mappingPower up landing pages with AIBuild landing pages that get resultsCreate your press release page seamlessly with Instapage
Designing an effective press release page is crucial for engaging your audience and enhancing brand visibility. Instapage offers a flexible and user-friendly platform tailored specifically for marketers to create high-converting landing pages, including press release pages, efficiently and without any coding experience. This step-by-step guide will walk you through the process of making your press release page in Epic, maximizing its potential to drive engagement and conversions.
Understanding the Purpose of Your Press Release Page
Your press release page serves as a strategic tool to inform stakeholders about breaking news or updates related to your business. The content should be clear, concise, and targeted to your specific audience. By using Instapage’s extensive collection of customizable landing page templates, you can ensure your press release is visually appealing and communicates your message effectively.
- Target Audience: Identify who your press release is meant for – journalists, customers, or investors – to tailor your message.
- Visual Elements: Use engaging visuals to complement your text and enhance user experience.
- Call to Action: Include a clear call-to-action directing the audience to take the next step, such as subscribing for more updates.
Step 1: Select a Template on Instapage
Start by choosing a press release template from Instapage’s library of 100+ customizable layouts designed for conversion. Look for templates that emphasize readability and key messages, allowing you to communicate your news effectively.
Step 2: Customize Your Content
Once you’ve selected your template, it’s time to customize the content to fit your brand voice. This includes:
- Dynamic Text Replacement: Utilize Instapage’s personalization features to tailor your headings and body text for specific audience segments.
- AdMaps: Align your press release with relevant ad campaigns to ensure consistent messaging.
- Performance Tracking: Leverage Instapage’s data tools to monitor how your audience interacts with the page.
Step 3: Optimize and Publish
Before hitting publish, optimize your press release page for search engines and user experience. You can enhance conversions by using A/B testing to evaluate different versions of your page, focusing on:
- Heatmaps: Use heatmaps to visualize where visitors are clicking and adjust your design accordingly.
- Analytics Dashboard: Review engagement statistics to refine your messaging and layout based on actual user behavior.
- Feedback Mechanisms: Implement tools allowing users to provide feedback directly on the page.
With these steps, you can successfully create a professional press release page that captures attention and encourages engagement. Instapage equips you with the tools needed to streamline your landing page creation process.
Start building your compelling press release page today with Instapage’s easy-to-use features and watch your conversion rates soar!
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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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