Make your pre-launch page designed for Lead Generation

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Lead Generation.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Boost results through landing page optimization
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Power up landing pages with AI Power up landing pages with AI sidebar
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Improve alignment across your creative team sidebar
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build an Effective Pre-Launch Page for Lead Generation with Instapage

Creating a pre-launch page is essential for capturing interest and generating leads before your product or service is available. Instapage's user-friendly platform allows you to design landing pages quickly, utilizing over 100 pre-conversion layouts suited for various industries, including tech, education, and financial services. By leveraging Instablocks, businesses can craft relevant landing page experiences that enhance brand trust and customer loyalty.

Step 1: Define Your Goals and Target Audience

Start by clearly defining your goals for the pre-launch page. Understanding your target audience — whether they are in marketing services, tech, education, or government — and addressing their specific pain points is crucial. A focused approach helps tailor your messaging effectively.

Step 2: Use Instapage Templates for Quick Design

With Instapage, you don’t need coding skills to create beautiful landing pages.

  1. Select a template from the library that aligns with your brand and campaign objectives. Each template is conversion-focused, ensuring that your audience is engaged.
  2. Utilize Instablocks to add specific features or sections that resonate with your audience preferences, including testimonials and vibrant images.
  3. Incorporate clear call-to-actions (CTAs) that compel visitors to share their information or join your mailing list.

Step 3: Optimize Your Page for Conversions

Optimization is key to a successful pre-launch page. Once your page is set up, implement features such as heatmaps and A/B testing.

  1. Use heatmaps to analyze user engagement and identify which sections attract the most attention.
  2. Conduct A/B tests to evaluate different headlines, CTAs, and layout variations to determine what converts best.
  3. Monitor performance via the analytics dashboard to make informed adjustments pre-launch.

Step 4: Personalize Content Based on Audience Segments

Tailor your content for specific segments of your audience to increase relevance.

  1. Utilize dynamic text replacement to adapt messaging based on user intent — crafting bespoke experiences that lead to higher engagement.
  2. Align your advertisements with corresponding landing pages using AdMaps, ensuring coherence in your marketing strategy.
  3. Track audience metrics to refine your approach and enhance each user's experience.

By following these steps, you can create a pre-launch page that not only captures leads but also builds anticipation and trust in your brand.

Ready to boost your lead generation? Start using Instapage today and transform your pre-launch strategy into a success.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to make your pre-launch page for lead generation in action

See how to make your pre-launch page for lead generation in action

Lead generation is crucial for a successful business. In this tutorial, we explore how to create an effective lead generation landing page. A lead capture landing page is designed to gather essential information from visitors, such as their name, email, and phone number, facilitating the conversion of these visitors into leads. These leads, categorized as marketing qualified leads, have shown genuine interest in the product or service and can be followed up by sales teams to convert them into customers. Prior to building your landing page, it's vital to define your target audience or persona, focusing on a specific niche. By targeting a precise persona first, you can then create additional landing pages as you refine your understanding of your audience.

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