Make a visually-stunning pre-launch page designed for hockey stores

Reduce costs, grow conversions, and deliver relevant experiences for hockey stores with Instapage.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Bell Media cuts production schedules in half with Instapage post-click landing pages
Boost results through landing page optimization
Bell Media cuts production schedules in half with Instapage post-click landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Improve alignment across your creative team sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Creating a pre-launch page for hockey stores with Instapage

Building a pre-launch page for hockey stores can set the stage for an impactful market entry. With Instapage’s user-friendly platform, marketers can design pages that resonate with their audience, ensuring a seamless experience that translates into higher conversion rates and brand trust.

Why is a pre-launch page essential for hockey stores?

A pre-launch page serves as a critical marketing tool that allows you to gather interest before the official launch. It helps in fostering community engagement, collecting email addresses, and generating buzz around your hockey store. This preparatory step ensures a strong start, utilizing Instapage to create visually compelling landing pages with ease.

  1. Engage potential customers: Use your pre-launch page to provide sneak peeks, exclusive content, and build anticipation.
  2. Email collection: Gather emails through sign-up forms, creating a list of interested customers that can be engaged post-launch.
  3. Feedback solicitation: Utilize Instapage to collect insights and preferences from potential customers, allowing for adjustments before the official launch.

Step 1: Designing your pre-launch page

Begin by selecting a template from Instapage's extensive library. The platform offers over 100 conversion-focused layouts ideal for hockey merchandise. Customize your layout to reflect branding elements that appeal to your audience in the marketing and advertising sector.

Step 2: Optimizing your landing page for conversions

Enhance your pre-launch page with A/B testing features to determine the most effective design choices. Leverage Instapage's analytics to assess user interactions through heatmaps, allowing for data-driven modifications.

  1. Analyze heatmap data: Understand where users interact most on your page to optimize positioning.
  2. Run A/B tests: Experiment with different headlines and images to find the best-performing combination for conversions.
  3. Utilize a clear call to action: Ensure that your call to action is prominently displayed and compelling.

Step 3: Personalizing for your target audience

Utilize dynamic text replacement features to tailor your content for varied audience segments such as financial service consumers or tech-savvy individuals interested in hockey gear. Instapage allows for marketing segmentation that enhances the user experience, ensuring visitors see content relevant to their interests.

  1. Customize messaging: Address specific demographics directly, using tailored language to resonate with their interests.
  2. Align ads with content: Use AdMaps to connect your ads to specific landing pages, creating a harmonious experience for users.
  3. Track audience metrics: Use Instapage’s tools to measure the effectiveness of your personalized campaigns.

An effective pre-launch page can significantly influence your hockey store’s market entry. By following these steps, marketers can harness the power of Instapage to build engaging, high-converting landing pages.

Ready to launch your hockey store? Start building your pre-launch page with Instapage today and engage your audience before your big reveal!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to make your pre-launch page for hockey stores in action

See how to make your pre-launch page for hockey stores in action

In this video tutorial, Chanel, the brand Hustler, emphasizes the importance of posting content before launching a brand. She advises against posting indiscriminately and highlights three essential types of content to focus on during the pre-launch phase. The tutorial is part of a series aimed at entrepreneurial women, providing insights into branding, target audience identification, launch strategy, and promotion. Chanel encourages viewers to prepare effectively for their launches by understanding the nuances of content creation, underscoring that there are different levels to the content game that need to be navigated strategically for successful brand awareness and engagement.

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