Make your tailored pre-launch page for Game developers

Empower Game developers with Instapage to deliver impactful pre-launch page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Master class

Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
HelloFresh speeds up landing page production by 33% with Instapage
Boost results through landing page optimization
HelloFresh speeds up landing page production by 33% with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Improve alignment across your creative team sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your engaging pre-launch page for game developers with Instapage

Building a pre-launch page for game developers is a crucial step in your marketing strategy. With Instapage, you can ensure that your landing page is tailored to resonate with gamers and collectors alike, driving anticipation and conversions before your game launch. The platform allows you to create highly focused landing pages without requiring coding skills, ensuring a swift deployment of your marketing efforts.

Step 1: Choose the right template for your game

Selecting a template is the foundation of your pre-launch page. Instapage offers over 100 conversion-focused layouts ideal for showcasing your game. Consider the following when making your choice:

  1. Your game's genre: Ensure the template aligns with the aesthetic and style of your game for better engagement.
  2. Target audience alignment: Use templates that appeal to your specific audience, whether they are casual players or hardcore gamers.
  3. Incorporation of multimedia: Opt for designs that allow for optimizing images, videos, and animations to showcase your game's features effectively.

Step 2: Customize the page to reflect your brand

It's essential for your landing page to mirror your game's identity. This includes using relevant imagery and text that align with your game's theme. To enhance personalization, consider the following:

  1. Dynamic text replacement: Use this feature to tailor messaging based on user segments, making your content more engaging.
  2. AdMaps integration: Align ads with specific pages, ensuring a seamless experience for potential players.
  3. Consistent branding: Maintain consistent colors, fonts, and layouts throughout your page to build brand recognition.

Step 3: Optimize for conversions with experiments

Maximize the effectiveness of your pre-launch page by running A/B tests and analyzing user behavior. Here’s how to leverage Instapage's optimization features:

  1. Heatmaps: Understand where users click and focus their attention to fine-tune your page layout.
  2. Analytics dashboard: Use Instapage's tools to track performance metrics like conversion rates and engagement levels over time.
  3. Continuous iteration: Based on heatmap data and performance insights, adjust your page content and layout regularly to increase effectiveness.

With these steps, you can create an impactful pre-launch page that builds excitement and increases your game's visibility.

Ready to get started? Leverage Instapage's flexibility and easy-to-use features to launch your pre-launch page today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See how to make your pre-launch page for game developers in action

See how to make your pre-launch page for game developers in action

In this presentation, Michelle provides a guide to no-budget DIY marketing for indie games, aimed at indie developers with limited experience in marketing. Over the next hour, she offers practical advice, tips, and a marketing plan that requires little time and no financial investment. The session targets solo developers and small teams who lack the resources to hire professional marketers. Michelle shares her extensive background in marketing and public relations, highlighting her experience in indie games at an indie games publisher, where she contributed to the marketing of over a dozen titles. Her goal is to empower developers to effectively promote their games independently.

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